International festival of promotion and advertising technologies ProMediaTech
January 15-16, 2025 /
Post release
International festival of promotion and advertising technologies
PROMEDIATECH
The 15th Anniversary International festival of promotion and advertising technologies ProMediaTech, the leading expo event for the industry professionals in EXPO, EVENT and PROMO, MICE, e-commerce and digital marketing in Russia, was held January 25 and 26, 2024 at Crocus Expo. Crocus Expo, one of the largest and the most prospective expo grounds of Russia and Eastern Europe, was the organizer of the event.
The Russian Union of Industrialists and Entrepreneurs, the Russian Union of Exhibitions and Fairs, the Union of Exhibition Contractors SRO, the National Association of Event Organizers and the National Congress Bureau rendered active support to the event.
The event was held under the patronage of the Chamber of Industry and Trade of the Russian Federation.
The latest developments in the field of business promotion and organization of events were presented in 2024 on the exposition comprising 8 000 sq. m. More than 150 companies from Russia, Italy, Austria, Belgium, UAE, Germany, Turkey and Azerbaijan shared their fresh ideas and innovative solutions in the field of design, construction of exclusive stands and layout of expo spaces and presented the most current technologies and modern materials, multimedia facilitation and interactive programs of the event industry for conducting, designing and advertising support of projects of various formats and difficulty levels.
Traditionally, the festival was accompanied by a topical and dense business program. Five conferences in the field of B2B marketing and advertising, sales, business development and management, design were held within the frames of the ProMediaTech business program.
More than 100 speakers, expert practitioners shared successful cases and gave current advice on the development and promotion of business in modern realities.
Programs PRO Marketing&Sales and PRODESIGN: Creative Approach to Marketing had been prepared in cooperation with the GBU Small Business of Moscow.
Marketers and practitioners shared with participants the secrets of creating a personal brand in business, non-standard promotion methods, key drivers of sales growth, talked about marketing without a budget and protection of trademarks at the PRO Marketing & Sales lectures. There were also topics about effective internet promotion, sales increase, the use of artificial intelligence in marketing and many others.
Speakers told how designers could attract customers, considered copyright in design and modern technology in visual communications, and also suggested how to receive regular income from creativity at PRODESIGN: Creative Approach to Marketing sessions.
The program PROEVENT&EXPO was prepared especially for the organizers of exhibitions and events. The attendees learned about the digitalization of the congress and exhibition industry, trendy innovations for stands decorating, a new format of marketing presentations and corporate integrations, as well as how to promote themselves in the event market to achieve the intended result and be effective.
Conference PRO B2B Marketing: Complete Trends’24 VIP version was held was held within the frames of the International festival of promotion and advertising technologies ProMediaTech. The conference became an exclusive live conversation, a discussion of the main drivers of business growth in 2024 with top B2B marketing experts. Leading speakers told how to find growth points, prepare the company for breaks in business and build a realistic but breakthrough digital strategy. They considered the main trends in messenger marketing and showed real funnels that leads bring.
The third Russian contest of young designers ProDesign.Junior became an interesting event for the attendees. More than 700 contestants from all regions of Russia participated in the contest.
The contest is held aiming to support and promote young specialists from 14 to 35 years old, popularize the profession of designer and architect, as well as to exchange experience with leaders of the creative industry.
Over 5,000 visitors attended the ProMediaTech festival: leading contracting companies for buildup and equipping of stands, forums and events of all sizes, manufacturers and suppliers of materials and equipment, marketers, event managers, PR specialists, brand managers, designers, architects, SMM specialists, digital marketers.
The specialists got acquainted with effective sales methods, proven marketing tools, the latest trends and the latest technologies for a company promotion.
The format of the festival allows to solve all the necessary business problems: hold business meetings and negotiations, establish professional ties, find new contacts and conclude profitable contracts.
See you at Crocus Expo!
Press release
The International promotion and advertising technologies festival
PROMEDIATECH
The 15th Anniversary International festival of promotion and advertising technologies ProMediaTech which will open the new exhibition season for own Crocus Expo projects will be held January 25 and 26, 2024 at Crocus Expo.
The event is held under the patronage of the Chamber of Industry and Trade of the Russian Federation and with active support by the Russian Union of Industrialists and Entrepreneurs, the Russian Union of Exhibitions and Fairs, the Union of Exhibition Contractors SRO, the National Association of Event Organizers and the National Congress Bureau.
EXPOSITION
The latest developments in the field of business promotion and organization of events will be presented in 2024 on the exposition comprising 8 000 sq m. More than 150 companies from all over Russia and from abroad will share their fresh ideas and solutions in the field of design, construction of exclusive stands and layout of expo spaces and will present the most current technologies of the event industry for conducting, designing and advertising support of projects of various formats and difficulty levels.
The exhibition will also present a full range of services for brand promotion - from the presentation of well-established business development cases in online and offline communications to the best samples of advertising products.
Contractors in the field of exhibition and event services, suppliers of materials and equipment for equipping and decorating event sites, public and retail spaces, souvenir and presentation products, as well as companies that successfully work in the fields of digital marketing and multimedia content are among the exhibitors.
Among exhibitors 2024 are: 4 VIDA, AEG, Atlant Expo, Bestly & Ko, BuildExpo, VARS Expo, Grata Production, Dart Group, Divex, EBR Expo, EuroExpo Stand, EMG Design, Interform Expo, Expo-Mir company, Estelar, Negus Expo International, NNK, NewSpire, Montazhnik PO, AVERS enterprise, R2 EXPO, RealExpo Service, RPK Origin, Formika, Expo Global Group, ExpoLink, MX Group, F-Design, STL Expo, SK-Informica, ART DIRECT GROUP and many others.
BUSINESS PROGRAM PROMEDIACONF
Traditionally, the festival will be accompanied by a topical and dense business program. Leading expert practitioners will share successful cases, as well as give current advice on the development and promotion of business in modern realities within the frames of events of various formats. Among key events are:
Conference #PROMARKETING&SALES
Organizer: GBU Small Business of Moscow
Topics:
Conference #PROEVENT&EXPO
Topics:
Conference #PROBUSINESS
Organizer: Moscow International Higher Business School MIRBIS
Topics:
Contest THE THIRD RUSSIAN FESTIVAL-ONTEST #PRODESIGN.JUNIOR
Unique launch and communication platform for the promotion of young talents and young specialists in the field of design and architecture, their professional development and the exchange of experience with the leaders of the creative industry.
Contest #PRODESIGN.PROFESSIONAL
Contest for the best design and technological solutions of expo stands of the 2023 season. Demonstration of creative ideas, promising trends and innovative materials in the design and construction of exhibition stands.
VISITORS
Customers and consumers of the exhibition and event industry services, heads of sales, promotion and business development departments, marketers, event managers, PR specialists, brand managers, HR specialists, designers, architects, digital marketing specialists, SMM managers and online sales experts - all those whose activities are related to the promotion of goods or services and the implementation of various advertising projects are among the regular visitors to the festival.
Annually ProMediaTech guests are the first to get acquainted with effective methods and tools of any type of promotion, find contractors of advertising and production services and suppliers of specialized equipment for the event industry.
The International festival of promotion and advertising technologies ProMediaTech is up-to-date information and the most effective solutions for business development and modern technologies for interacting with the audience.
See you January 25 and 26, 2024 at Crocus Expo!
POST RELEASE
The International promotion and advertising technologies festival
PROMEDIATECH
The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, experience & live marketing, e-commerce, online and offline brand promotion and MICE in Russia, was held January 26 and 27, 2023 at Crocus Expo.
The project enjoyed active support of the Union of Exhibition Contractors SRO, the Russian Union of Industrialists and Entrepreneurs, the Association of Communication Agencies of Russia, the Russian Association of Communications and Corporate Media Executives (AKMR), the Association of Managers, the International Presentation Association (IPA), the Russian Union of Exhibitions and Fairs, the National Association of Event Organizers and the National Congress Bureau
The event was held under the patronage of the Chamber of Industry and Trade of the Russian Federation
EXHIBITORS
The ProMediaTech 2023 exposition comprised 8,000 square meters. More than 200 participants from Russia, Austria, Belgium, China, UAE, Germany, Turkey and Belarus demonstrated their effective solutions and tools for online and offline business promotion, the latest trends and innovative technologies, including the largest representatives of the exhibition and event industry, digital marketing and promo.
Among top exhibitors were MX Group, EuroExpoStand, EXPOMASTER GROUP, 4 VIDA, Bestly & Ko, Grata Production, Dart Group, BuildExpo, Negus Expo International, Interform Expo, Expo Global Group, VARS Expo, Formica, Expo Mir, Estelar, NNK, NewSpire, Montazhnik PO, R2 Expo, Origin RPK, ExpoLink, STL Expo, Art Direct Group and others.
BUSINESS PROGRAM
Meeting of the Union of Exhibition Contractors SRO members was traditionally held within the frames of the exhibition. The participants summed up the results of the work done, determined the strategic goals and main areas of activity of the Union for 2023.
More than 100 speakers from marketing, advertising and PR, business development, exhibition and industry events took part in the ProMediaTech business program.
Key events:
PROMARKETING&SALES program was prepared for marketing, business development and entrepreneurs in cooperation with the Small Business of Moscow State Budgetary Institution:
The Association of Communication Agencies of Russia (AKAR) initiated and organized the conference PROADS: New Advertising Market Outlook in 2023.
Major advertising and branding agencies participated in the program: Emg, Depot, DELTAPLAN GROUP, AGENDA MEDIA GROUP, Yandex, BLGN, representatives of VK, OZON, Russian Post, MTS, as well as large event agencies N:OW agency, Eventum Premo.
TexTerra had prepared the conference PROMOTION: Smart Marketing in New Conditions. Experts shared cases about the peculiarities of digital promotion in China and the CIS countries, the secrets of low-budget campaigns and the most expensive mistakes that advertisers made in 2022.
PROEXPO & EVENT program was prepared for the organizers of exhibitions and events. The attendees were told about best insights and solutions from the leaders of the exhibition and event industry. The participants learned about the effective promotion of events and modern formats of interaction with the audience, about new opportunities of digital platforms and what was new in the technical support of events and Virtual Production. AKOS shared cases - how events became key tools for PR promotion of companies. Event agency Redday talked about the transformation from a small regional agency to a leading federal player, and MAX//MAX spoke about the peculiarities of organizing international events and world production. RSVYA, NKB, NAOM supported and participated in the program.
At PRODESIGNJUNIOR lectures speakers introduced modern design peculiarities including exhibition design, and shared their cases. There was an opportunity to work on real projects and obtain new skills in the implementation of design projects at master classes. Successful entrepreneurs, designers and architects shared their experience with young talents.
VISITORS
The ProMediaTech 2023 festival was attended by over 5,000 visitors: representatives of leading contractor companies for the buildup and facilitation of expo stands, forums and events of various sizes, manufacturers and suppliers of materials and equipment, marketers, event managers, PR specialists, brand managers, designers, architects, SMM specialists, digital marketers.
More than 2 000 ProMediaTech guests were the first to get acquainted with effective methods and tools of any type of promotion, find contractors of advertising and production services and suppliers of specialized equipment for the event industry.
Effective solutions for business promotion and modern technologies of interaction with the audience under the same roof at the International promotion and advertising technologies festival ProMediaTech at Crocus Expo!
See you at Crocus Expo!
ANNOUNCEMENT
The International promotion and advertising technologies festival
PROMEDIATECH
The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, experience & live marketing, e-commerce, online and offline brand promotion and MICE in Russia, will be held January 26 and 27, 2023 at Crocus Expo. The event is held under the patronage of the Chamber of Industry and Trade of the Russian Federation and with active support by the Russian Union of Industrialists and Entrepreneurs, the Russian Union of Exhibitions and Fairs, the Union of Exhibition Contractors SRO, the National Association of Event Organizers and the National Congress Bureau
EXPOSITION
The latest developments in the field of business promotion and organization of events will be presented in 2023 on the exposition comprising 8000 sq m.
150 companies from all over Russia and from abroad will demonstrate trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business. The companies will share their fresh ideas in the field of design, construction of exclusive stands and layout of expo spaces and will present the most current technologies of the event industry for conducting, designing and advertising support of projects of various formats and difficulty levels.
ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events covering the following topics:
PROMEDIACONF Business program
EXHIBITORS
Representatives of the exhibition business and specialists in the fields of event, MICE, e-commerce, retail, marketing and advertising.
Among ProMediaTech 2023 exhibitors are: 4 VIDA - design, construction and manufacture of customized exhibition stands; GRATA - organization of events, design and construction of exhibition stands, production of souvenir and printing products, development of interactive forms; NEGUS EXPO - design and creation of exhibition stands and promotional areas, design of exhibition spaces and galleries, decoration of various events, production of non-standard decorations; Dart Expo stand build up and expo design; Formika - organization of exhibitions, construction of exhibition stands, decoration of interiors and exteriors, floristic services; Max Group - design, manufacture and construction of exclusive exhibition stands and outdoor pavilions, Bestly - exhibition materials, advertising and engineering materials; Interform - construction of exhibition stands, outdoor pavilions, design of office premises, interiors of shops, showrooms, boutiques; Expo Global Group - solutions for exhibition stands: from the creation of an idea and up to production.
VISITORS
More than 2 000 ProMediaTech guests will be the first to get acquainted with effective methods and tools of any type of promotion, find contractors of advertising and production services and suppliers of specialized equipment for the event industry.
Effective solutions for business promotion and modern technologies of interaction with the audience under the same roof at the International promotion and advertising technologies festival ProMediaTech at Crocus Expo!
POST RELEASE
International promotion and advertising technologies festival PROMEDIATECH
The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce, digital marketing and MICE in Russia, was held January 24 and 25, 2022 at Crocus Expo.
ProMediaTech was organized with participation of the Russian Union of Exhibitions and Fairs. The event was supported by: the Union of Exhibition Contractors (SRO SVZ), the National Association of Event Organizers (NAOM) and the leading industry associations.
The goal of the project is to incorporate on the same platform online promotion channels (IT technologies, digital, E-commerce, network promotion, advertising on the Internet) and offline business communication platforms (exhibition stands, equipment, advertising and promotional materials) in the exhibition business, event industry and retail.
EXPOSITION
The latest developments in the field of business promotion and organization of events were presented on exposition comprising 7000 sq m. 116 companies from all over Russia (Central Federal District, Northwestern Federal District and Ural Federal District) demonstrated trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business. Among exhibitors were 4 VIDA, ExpoForum Design, AEG, EuroExpo Stand, ExpoLink, BuildExpo, Bestly & Ko, VARS Expo, Montazhnik PO, Dart Group, Negus Expo International, R2 Expo, EBR Expo, Divex, EMG Design, Interform Expo, MX Group, Grata Production, Estelar, RealExpo Service, Expomaster group, Atlant Expo, Expo Mir, NewSpire and others.
BUSINESS PROGRAM
The first day of ProMediaTech began with the IV All-Russian Conference of the Exhibition Build up Industry. Kai Hattendorf, Managing Director of the Global Association of the Exhibition Industry (UFI), welcomed the participants of the conference within the frames of the session held by the Union of Exhibition Contractors SRO. Yevgeny Zasimov, Superjob business coach, highlighted the topic of finding and hiring personnel for the exhibition business industry: he spoke about the situation in the labor market and effective hiring tools, presented trends and a review of the salaries of applicants, and held a master class.
Expert discussion and wow-technologies battle Emotions Marketing. How do Emotions Help to Attract Clients? became the next significant event of the first day of the exhibition. The event had been organized by Evgenia Manukovskaya, founder of Expomap.ru, expert in launching and promoting hybrid and online events, author of the Expolead course. The event was held in the format of a battle of the emotion marketing products featuring interesting technologies that increase customer engagement, raise conversions and, at the end of the day, attract customers. Participants held short presentations with feedback from experts and a final audience vote for the best product. The experts were: Anna Nebaeva, Marketing director of Tinkoff Kassa; Nicholas Koro, Chief curator of the Research Center of Brandmanagement and Brand Technology RCB&B; Ekaterina Moskvina, Deputy General Director of BUSINESS DIALOGUE, public representative of the Russian Convention Bureau. According to the results of the vote, the VResorts project, which was presented by its founder Vladimir Varnavsky, was recognized as the most interesting.
Session by the National Association of Event Organizers Why Do We Need Technical Production completed the business program of the first day. Speakers: Igor Polonsky, Head of Director's Cut; Ilya Evdokimov, CEO of Brothers Production. Technical production of events; Kirill Kosenko, Director General of BURO 3K; Dmitry Pokras, Head of Pokrass Production directing group).
The main event of the second day of ProMediaTech became the session Marketing and Sales. The event was moderated by Diana Kotova, a member of the Marketing Guild, a certified expert on marketing communications, Executive Director of AVS, executive secretary of the commission on exhibition activities of the Russian Union of Industrialists and Entrepreneurs (RSPP). Key presentations during the session:
Business, transformational, coaching and psychological games were held within a special Zone of games of the OOOOO.EVENTS agency January 24 and 25. The events were held by the staff of the companies BRefactor, GamEducation, Salestream Consulting, Step2Future and specialists of the International Professional Guild of Psychologists Game-practitioners.
VISITORS
ProMediaTech was attended by 2,000 visitors: leading contracting companies for the development and equipment of stands, forums and events of any scale, manufacturers and suppliers of materials and equipment, marketers, event managers, PR specialists, brand managers, designers, architects, SMM specialists, digital marketers. The area of activity of most visitors is marketing and advertising.
Experts got acquainted with effective sales techniques, proven marketing tools, the latest trends and the latest technologies to promote companies.
The organizers plan to prepare an even more rich event platform with thematic events, presentations, attracting top speakers and interesting guests in 2023. Join the project - become a member or partner of the International promotion and advertising technologies festival ProMediaTech!
See you at Crocus Expo in 2023!
PRESS RELEASE
International promotion and advertising technologies festival PROMEDIATECH
The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia, will run January 24 and 25, 2022 at Crocus Expo (Pavilion 1, hall 3).
ProMediaTech is a large-scale platform for communication and exchange of experience of professionals of the event industry, exhibition business, experience & live marketing, MICE, online and offline promotion of brands. The format of the festival allows you to meet all business challenges, held business meetings and negotiations, establish professional ties, find new contacts and conclude profitable contracts.
EXPOSITION
The latest developments in the field of business promotion and organization of events will be presented on exposition comprising more than 8 000 sq m. About 100 companies from all over Russia (Central Federal District, Northwestern Federal District and Ural Federal District) including demonstration of trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business.
Members of the Union of Exhibition Contractors SRO will be among exhibitors of the International promotion and advertising technologies festival ProMediaTech. The Union of Exhibition Contractors SRO is a professional, self-regulating organization which brings together leading companies of exhibition construction industry. Among exhibitors are: 4 VIDA, ExpoForum Design, AEG, EuroExpo Stand, ExpoLink, BuildExpo, Bestly & Ko, VARS Expo, Montazhnik PO, Dart Group, Negus Expo International, R2 Expo, EBR Expo, Divex, EMG Design, Interform Expo, MX Group, Grata Production, Estelar, RealExpo Service, Atlant Expo, Expo Mir, NewSpire and others.
Exhibition sections:
BUSINESS PROGRAM
ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion will be presented to the targeted audience. Everybody will have an opportunity to learn everything about how to effectively combine online / offline promotion and to increase sales.
January 24, 2022
January 25, 2022
Experts, employees of leading companies, will talk on the topic of marketing and sales from 11:00 to 14:00. Among issues to be discussed are: systematization of sales and CRM implementation (amoCRM); trends and solutions in retail (Yandex.Direct); digital marketing trends in b2b (Completo marketing group); SMM agency or freelancer (PR Partner); immersive technologies for advertising, sales and training (Trend Booster); marketers management (Business accelerator TO TARGET).
Experts will tell within the frames of the business program about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favourable online identity of the company.
VISITORS
A wide professional audience will be presented at the ProMediaTech festival:
The activity of 35% of visitors is marketing and advertising, which is the overwhelming majority. Specialists of structural divisions comprise the main part of the target audience - 30%. Another 25% are owners and top managers: CEOs; persons responsible for business promotion and development; heads of companies-consumers of exhibition services.
Effective tools for business promoting and modern technologies of interaction with the audience under the same roof at the ProMediaTech festival!
See you at Crocus Expo January 24 and 25, 2022!
POST RELEASE
12th International festival of promotion and advertising technologies
PROMEDIATECH
ProMediaTech 2020 facts and figures:
Exposition space: 10000 sq m
Exhibitors: 200+
Foreign countries: Austria, Belgium, Germany,
China, Italy, the Netherlands, the UAE
Visitors: 6000+
Visitors geography: 30 countries
In 2020 the exhibition season of Crocus Expo, the largest expo venue in Russia and Eastern Europe, own projects started with the 12th International festival of promotion and advertising technologies ProMediaTech, one of the largest professional events for the exhibition and event industries, retail segment, e-commerce and MICE specialists in Russia. The project was held January 28 through 29, 2020.
Professionals of the industry and representatives of the expo business and specialists of the spheres of events, MICE, e-commerce, retail, marketing and advertising attended the festival aiming to exchange experience, to review successful cases from leading experts, as well as to get the maximum of real lifehacks for promotion and optimization of sales.
The event was traditionally supported by the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation), the Russian Union of Exhibitions and Fairs (RUEF), the National Congress Bureau, the National Association of Event Organizers (NAOM), the Russian Union of Industrialists and Entrepreneurs (RSPP), the National Congress Bureau (NKB) and other authoritative industry associations and unions, as well loyal partners of the project.
Vladimir Dmitriyev, the TPP of the Russian Federation Vice President, noted during the interview that work with exhibitions, fairs and congress events for the Chamber of Commerce and Industry was one of the relevant areas of activity. The Chamber regularly held meetings on exhibition and congress activities, in which participated the interested players of the market. They were satisfied with the dynamics with which the industry had been developing in the country.
EXPOSITION
ProMediaTech 2020 exposition comprised 10 000 sq m. More than 200 companies, among which were the largest representatives of various fields of expo building, event industry, Digital marketing and Promo in Russia.
The exhibitors presented long-awaited industry innovations, told about trends and opportunities to promote products and services in various sectors of the economy, demonstrated examples of successful implementation and adaptation of the latest developments and the latest digital technologies.
The number of the festival visitors exceeded 6 000 people from 30 countries: Armenia, Belarus, Great Britain, Hungary, Germany, Italy, Kazakhstan, Kyrgyzstan, Latvia, Morocco, Russia, USA, Turkmenistan, Ukraine, Sweden, Japan and others.
CALENDAR OF EVENTS
This year ProMediaTech once again became a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion were presented to the targeted audience. Everybody had an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales. 52 business events and 55 hours of educational program were held within the frames of the festival.
Peter Jansen, Forbes; Vladimir Smirnov, Hoff; Roman Vasin, Alibaba; Artem Shabalin, Timepad; Janna Goroshnikova, Maison Dellos; Matvei Kardash, amoCRM; Evgeny Verbov, Nielsen; Serafima Eremenko, Bonduelle EurAsia Markets; Yulia Rakova, GetResponse; Vasily Chernyi, Brand Analytics; Paul Criveanu, Utkonos; Anton Kukanov, Roskachestvo, were among speakers of the well proven conferences #ETDconf (organizer: xFaces) and #ProMediaConf (organizer: ONE TOUCH).
The All-Russian festival #ProDesign.Junior, the unique launch and communication platform for promotion and professional development of young specialists, exchange of experience between fresh designers and the creative industry leaders, was for the first time held in 2020 within the frames of ProMediaTech.
The 3rd All-Russian conference of the industry of exhibition building Staffing and Standardization. Where to Find Specialists of the Industry? became the highlight of the business program. The organizers of the event were: the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO.
Panel discussions were held within conference #Pro Event & Expo, a communication platform for the expo and event industries professionals. The discussions were organized by the Exhibition Builders Union SRO, the National Association of Event Organizers and the National Congress Bureau. The attendees considered trends of the event industry, use of modern methodology as tools for sustainable development, talked about VS technologies and the issue of humanity in the Digital era, industry leadership and building effective customer relationships, and focused on key market rules.
Visitors had an opportunity to learn about popular business games in the Business Games zone #GameZone (organizer: events agency OOOOO.EVENTS). Trend and practical tools assisting in solution of business challenges, various business games intended for staff training and opportunities for games integration into ones own customer and enterprise events were presented and tested.
Annual meetings of the members of the Exhibition Builders Union SRO was traditionally held within the frames of the project as well. Strategic goals and challenges at the exhibition industry market for the coming 2020 year and development prospects of the industry as a whole were defined at the meeting.
The ProMediaTech management would like to express gratitude to the festival 2020 partners and participants for their trust, active cooperation, operational feedback and information support.
See you in 2021!
PRESS RELEASE
12th International festival of promotion and advertising technologies
PROMEDIATECH
Facts and figures 2019:
Exposition space: 9 650 sq m
Exhibitors: 200
Foreign countries: Belgium, Germany and UAE
Visitors: more than 5 000
The exhibition season 2020 in Crocus Expo, the largest expo venue in Russia and Eastern Europe, starts with the 12th International festival of promotion and advertising technologies ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia. The project will run January 28 through 29, 2020. The event is supported by the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation) and by industry associations and organizations.
Annually more than 5 000 professionals of the industry representatives of the exhibition business and specialists of the spheres of event, MICE, e-commerce, retail, marketing and advertising attend the festival aiming to exchange experience, to review successful cases from leading experts, as well as to get the maximum of real lifehacks for promotion and optimization of sales.
EXPOSITION
The exposition of ProMediaTech 2020 will comprise more than 10000 sq m and will feature a full range of opportunities for brand promotion: from presentation of well-established business development cases in online/offline spaces and up to the best samples of advertising products. About 200 companies from Russia and a number of foreign companies will present novelties for the exhibition and event industries, will tell about trends and opportunities of products and services promotion in the industries, and will demonstrate examples of the latest developments successful introduction and adaptation, as well as the latest digital technologies in the business.
FESTIVAL SECTIONS
EXPO > build up, materials and tools, expo technologies
EVENT >equipment, agencies, temporary assistance staff, services and technologies
PROMO >services, design, decoration, POP marketing, interactive and light equipment, sound and music facilitation for stages and conferences
DIGITAL MARKETING >Internet advertising, web marketing, social marketing, mobile services, agencies and studios, e-commerce, storage and management systems, internet of things, audio advertising and podcasting
ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, media and Internet promotion are presented to the targeted audience so everybody has an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales.
Among the exhibitors of ProMediaTech 2020 are: BuildExpo (expo events build up), Diva Grupp (sound, light and stages rental); G-GROUP Company (integrated approach to events); MMSCO (integrated navigation development); M-PRO (advertising and production studio); OOOOO Events (business games organization); RiggerShop (the largest developer of unique consumables for show industry and technical personnel); Taraboom (organization of exhibitions); Atelie Reklamy (full-cycle advertising agency); Pro Interactive (interactive teambuilding, entertainment equipment); RentComfort (rental of furniture and equipment for events); Spectr Video (installation of LED screens and video panels); Krasota Online (temporary assistants and promo models staffing); BusinessFlow (flower decoration of exhibitions, business and HoReCa events) and many others.
BUSINESS PROGRAM
The ProMediaTech 2020 calendar of events will traditionally take place with the active support and participation of the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation), the Russian Union of Exhibitions and Fairs (RSVJ), the National Congress Bureau, the National Association of Event Organizers (NAOM), the Russian Union of Industrialists and Entrepreneurs (RSPP), the National Congress Bureau (NKB) and other authoritative industry associations and unions, as well loyal partners of the project.
The festival attendees will have an opportunity to attend more than 40 business events professional conferences, forums, lectures, seminars of leading practitioners and business games. Experts will tell about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favorable online identity of the company.
MAIN SECTIONS OF THE PROGRAM
Conference #ETDconf: leads and sales with MICE and Internet (organizer: XFaces, one of the ProMediaTech partners) >> modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online/offline promotion and increase of sale, marketing lifehacks and technologies, advising promotion methods in online commerce.
Conference #ProExpo&Event >> communication platform for professionals of the expo and event industries (organizers: Crocus Expo, the Exhibition Builders Union SRO, the National Association of Event Organizers and the National Congress Bureau) >> Tender in the mind of a large client: how a tender is going, what to pay attention to, what is a good project, slights and mishaps | Trends and secrets of digital content creation and creative multimedia installations, technologies of the future for creation of WOW effect at exhibition stands | New materials and design solutions for design of exhibition stands | much more.
Conference #ProMediaConf (organizer: ONE TOUCH Digital Agency) >> issues related to modern trends and novelties of digital technologies in e-commerce and retail, related lifehacks, multichannel marketing, blockchain marketing, management of a favorable company online identity and others; application of digital technologies for sale of goods and services. Reputation and demand management in Internet.
Staffing and Standardization. Where to find specialists of the industry?, the 3rd All-Russian Conference of the Industry of Exhibition Building (organizers: the Chamber of Commerce and Industry of the Russian Federation, the Exhibition Builders Union SRO) >> the highlight of the business program.
The All-Russian festival #ProDesign.Juniors >> the unique launch and communication platform for promotion and professional development of young specialists, exchange of experience between beginner designers and leaders of creative industry has been scheduled for the festival.
Visitors will also have an opportunity to come to know about popular business games in the #GameZone (organizer OOOOO.Events agency, ProMediaTech partner) where trend and practical tools assisting in solution of business challenges will be presented.
Besides Assembly on Marketing and Communications (organizers: AVS with participation of the Guild of Marketers NP) will be held January 28 within the frames of the business program.
More than that for the first time in ProMediaTechs history Eventicious company has developed a mobile application of the project which allows participants and visitors of the festival to make an appointment, to chat, to monitor changes in the business program schedule and much more!
#ProMediaTech effective tools for your business promotion, the best modern technologies for interaction with the audience on the same platform!
POST RELEASE
11th International festival of promotion and advertising technologies
PROMEDIATECH
ProMediaTech 2019 (facts and figures):
Exposition space: 9650 sq m
Exhibitors: 200
Foreign participants: Belgium, Germany and the UAE
Visitors: > 5000
The International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event in Russia for specialists of exhibition and event industries, retail segment, e-commerce, MICE and online/offline promotion, was successfully held January 29 and 30, 2019 in Crocus Expo. Thus the event has opened the new expo season for the own Crocus Expo projects. The venue is one of the largest and modern expo grounds of the world which has successfully proved its reputation in the sphere of organization and holding of exhibition and congress events of any level of complexity.
This year ProMediaTech was held under the patronage of the Chamber of Commerce and Industry of the Russian Federation and with assistance of the leading national industry organizations. Guests of substantial standings participated in the ceremony of festival official opening: Vladimir Dmitriyev, Vice president of the Chamber of Commerce and Industry of the Russian Federation; Andrey Ambartsumyan, Executive Director of the Exhibition Builders Union SRO; Sergey Egorychev, Director of the Crocus Expo Department of special exhibition projects.
ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, media and web promotion were presented to the targeted audience, so everybody had an opportunity to learn how to effectively combine kinds of promotions and to increase sales.
Exposition
The exposition of ProMediaTech 2019 comprised 9 650 sq m. About 200 companies from Russia, Belgium, Germany and the UAE presented novelties for the exhibition and event industries, told about trends and opportunities of products and services promotion, showed examples of successful business realization of the latest developments and digital technologies. The number of visitors exceeded 5 000 people from 13 countries: Belarus, Great Britain, Hungary, Germany, Georgia, Kazakhstan, Kyrgyzstan, China, Latvia, Russia, Tajikistan, Ukraine and Sweden.
Today ProMediaTech represents numerous opportunities for the business development and customer attraction, acting as the universal platform for business communication, ties establishment, presentation of products and services, obtaining new ideas and knowledge. This year the organizers increased the project scales due to expansion of its thematic sections and attraction of new participants and partners.
In the #GameZone dedicated to co-working (organizer: OOOOO.Events agency, one of ProMediaTech partners) visitors had an opportunity to come to know about popular business games. Trend and practical tools assisting in solution of business challenges were also presented at the event.
Calendar of events
A dense and topical program of professional conferences, forums, seminars of the leading practicians and other events were in store for the festival guests.
Modern trends and novelties of digital technologies in E-commerce and retail aimed at successful sales of goods and services and management of image and demand in Internet were presented to the audience at the conference #ProMediaConf: Technologies and Novelties in the Sphere of E-commerce and Retail (organizers: One Touch Digital Agency & The Russian Association of Electronic Communications (RAEK)). The lecturers shared knowledge of infrastructure changes and trends in digital marketing, discussed new strategic solutions and innovative business models, told about commerce transformation process and digital technologies applied by retailers, discussed digital-technologies for successful sales.
Participation in the conference benefitted the audience an opportunity to be the first to get acquainted with trends, new technologies and tools in various branches of the business, to study successful cases from leading companies, to receive a maximum of ready lifehacks for marketing and sales.
Modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online/offline promotion and increase of sales became the issues of the conference #ETDconf Winter: Leads and Sales with MICE and Internet (organizer: XFaces, one of ProMediaTech partners). More than 20 speakers in a manner that should prove as engaging as it is informative told about marketing practices and technologies, advising promotion methods in online trading.
Experts from the leading domestic branch organizations the Russian Association of Marketing Services (RAMU) and the Interactive Advertising Bureau (IAB) Russia offered lectures within the frames of the Digitalization 2019: Advertising, Marketing, Branding program, which covered the issues of the most up-to-date digital trends.
#SMOTRI workshop on creation of dynamic content and video commercials directed at sales increase and company promotion, initiated and organized by VIDEOWOW.RU, attracted many attendees.
Digital technologies and Hi-Tech products in retail and online sales were the key focus of the Russian Techno Forum.
The 2nd All-Russian conference of the exhibition building industry Digital Technologies in Exhibition Organization and Building became the highlight of the ProNediaTech 2019 program. The organizers of the event were the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO with assistance of the Ministry of Industry and Trade of the Russian Federation, the Federal Service on Taxes and Fees, the Federal Agency on Technical Regulation and Metrology. Vladimir Dmitriyev, Vice president of the Chamber of Commerce and Industry of the Russian Federation, acted as the moderator of the plenary session.
Annual meetings of the Exhibition Builders Union SRO members were traditionally held within the frames of the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole were defined. The meeting attendees discussed aspects of holding seminars on labour safety measures, the organization and implementation of monitoring and research of the exhibition services market, raised issues of interaction with government institutions for industrial standards development as well.
ProMediaTech is annually supported by the leading Russian and foreign branch organizations: the Russian Association of Electronic Communications (RAEK), the National Association of Event Specialists (NAOM), the Russian Association of Marketing Services (RAMU), the Association of Russian Communications Agencies (AKAR) and the Interactive Advertising Bureau (IAB) Russia.
The 12th International festival of promotion and advertising technologies ProMediaTech will take place January 28 and 29, 2020.
See you in Crocus Expo!
PRESS RELEASE
11th International festival of promotion and advertising technologies PROMEDIATECH
Figures and facts of ProMediaTech 2018:
Exposition space: 10000 sq m
Exhibitors: more than 170
Foreign participants: Austria, Belgium, China and the UAE
Visitors: more than 5000
The next edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia and online and offline promotion, will be held January 29 and 30, 2019 in Crocus Expo, one of the largest and modern expo venues of the world which has successfully proved its reputation in the sphere of organization and holding of exhibition and congress events of any level of complexity.
ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion will be presented to the targeted audience. Everybody will have an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales.
Who is the festival for?
The festivals audience is diverse:
About 70% of ProMediaTech visitors are top managers (CEOs, heads of marketing departments and etc.); persons responsible for promotion and business development; heads of the companies which are consumers of exhibition related services.
Exposition
The festival acquaints visitors with the full complex of the branch related services: from production of distribution materials and up to selection of a contractor for building and promotion of a brand in online and offline space.
ProMediaTech is one of the most significant professional events for specialists of the exhibition and event industry, retail segment, e-commerce, digital marketing and MICE in Russia and an effective presentation platform of opportunities of modern marketing technologies.
On the exposition exceeding 10 000 sq m, specialists will have an opportunity to get acquainted with a wide range of possibilities for promotion: from business development in online and offline spaces and up to the most various promotional products.
More than 170 companies from Russia, Belgium, Germany and the UAE will display their innovative ideas for design and buildup of exclusive stands, organization of expo spaces and also the newest technologies of the event industry modern solutions for promotion, organizations and decoration of events of various formats.
The visitors of the festival are consumers of exhibition industry services; marketing specialists, event/PR/brand managers; SMM specialists; experts in the sphere of e-commerce; heads of sales departments, promotion specialists; participants of event and exhibition projects and specialists of digital marketing segment
Business program
A dense and topical program of professional conferences, forums, seminars of the leading practicians and other events are in store for the guests of the festival.
Modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online / offline promotion and increase of sales will become the issues of the conference #ETDconf: leads and sales with MICE and Internet (organizer: XFaces).
Modern trends and novelties of digital technologies in e-commerce and retail aimed at successful sales of goods and services and Management of image and demand in Internet will be presented to the audience at the conference #ProMediaConf (organizers: the One Touch Digital Agency & the Russian Association of Electronic Communications (RAEK)). The lecturers will tell about introduction and application of blockchain technologies in digital marketing and retail.
Modern trends and new technologies in offline marketing and communications, digital marketing and multiplication marketing including effective solutions increasing the level of events and projects will be discussed at the #PMTF Open mic conference. One of the key participants of the festival Russian Post will introduce the unique principle of focus audience targeting and integration of new technologies into direct mail.
The issue of the most up-to-date digital trends of the branch will be covered within the lectures area #Digitalization 2019: advertising, marketing and branding (organizers: The Interactive Advertising Bureau (IAB) Russia, the Association of Russian Communications Agencies (AKAR) and the Russian Association of Marketing Services (RAMU)).
The 2nd All-Russian conference Digital Technologies in Expo Organization and Space Building (organizers: the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO) will become a significant event of the calendar of events held within the frames of the ProMediaTech 2019. The mail topic of the conference is digitalization at all stages of organization and holding of congress and exhibition events and also introduction of information technologies and standards at construction and modernization of exhibition and congress centers.
Digital technologies and Hi-Tech products in retail and online sales will be the key focus of the #Russian Techno Forum workshop.
Visitors will have an opportunity to come to know about popular business games in the Business #GameZone (organizer: OOOOO.Events agency, ProMediaTech partner) where trend and practical tools assisting in solution of business challenges will be presented.
Master class #SMOTRI on creation of dynamic content and video commercials directed at sales increase and promotion of the company will attract many attendees. The master class has been initiated and organized by VIDEOWOW.RU company.
Annual meetings of the Exhibition Builders Union are traditionally held within the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole are defined at the meeting.
ProMediaTech 2019 festival is supported by the leading Russian and foreign branch organizations: the Russian Association of Electronic Communications (RAEK), the National Association of Event Specialists (NAOM), the Augmented and Virtual Reality Association (AVRA), the Russian Association of Marketing Services (RAMU), the National Association of Promotion Products Industry (NARSI), the Association of Russian Communications Agencies (AKAR) and the Interactive Advertising Bureau (IAB) Russia.
#ProMediaTech new business partners, profitable cooperation options and effective solutions for your business promotion!
POST RELEASE
10th International festival of promotion and advertising technologies
ProMediaTech
The anniversary tenth edition of the International festival of promotion and advertising technologies ProMediaTech, one of the most significant B2B event in Russia for specialists of the exhibition and event industry, retail segment, e-commerce, MICE and online/offline promotion was held January 17 and 18, 2018 in Crocus Expo.
In 2018 ProMediaTech was for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation. A round table and a number of closed meetings of heads of the member companies of the Exhibition Builders Union with representatives of the Chamber of Commerce and Industry of the Russian Federation were held within the frames of the project. Anna Tarasiuk, Deputy Director of the Department of Exhibition and Congress Activity of the Chamber of Commerce and Industry of the Russian Federation, spoke at the opening ceremony of the festival and hold several meetings with representatives of the Exhibition Builders Union. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole were defined at the Exhibition Builders Union meeting.
Internet technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertizing sphere. The ProMediaTech 2018 exposition reflected current tendencies in the branch. The project incorporated 4 specialized conferences:
ProMediaTech provided the perfect platform for communication of representatives of promotion and sales technologies segment, companies builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies and etc. Guests of the festival got acquainted with new materials and fresh ideas for exhibition spaces decoration. Top experts told about successful tools for online and offline promotion within the frames of the highly topical business program.
ProMediaTech festival presented novelties and technologies of digital modernization in the field of marketing; robotics and its application in spheres of online and offline promotion; presentation of VR-/AR technologies; IT developments for a company management; examples and successful introductions of the technologies in the sphere of advertising; and offline and online sales.
The possibilities of further cooperation were discussed within the frames of the round table by top managers of organizations rendering support to ProMediaTech project: the National Association of Event Specialists (NAOM), the Association of Electronic Communications (RAEC), the Russian Association of Communications Agencies (AKAR), the Association of Complemented and Virtual Reality (ADVR), the National Association of Promotion Products Industry (NARSI), the Interactive Advertising Bureau (IAB), the Russian Association of Marketing Services (RAMS) and Exhibition Builders Union.
Closed pitch sessions were held by suppliers of materials and equipment for exposition building at exhibitions and other events. Participants of pitch sessions:
Sergey Egorychev, Director of Crocus Expo department of special exhibition projects, hold a number of business meetings on issues related to cooperation with organizers of the largest Russian exhibitions. Besides, the scale of ProMediaTech exposition was appreciated by representatives of HeliView company (China) and other foreign exhibition operators.
Participants and visitors of the festival could find contractors and clients for further cooperation in the most various spheres: building of exhibition stands, production of promotional products, business promotion, organization of events and etc.
The success of ProMediaTech 2018 is emphasized also by the fact that 89% of exhibitors submitted applications for participation in the next year project right on site during the event running days.
In 2019 the organizers of ProMediaTech plan to prepare even more saturated event platform with thematic events, presentations, attraction of top speakers and interesting guests.
Join the project become a participant or a partner
of the International festival of promotion and advertising technologies ProMediaTech!
PRESS RELEASE
10th International festival of promotion and advertising technologies
ProMediaTech
The anniversary edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce, MICE, online and offline promotion in Russia, will be held January 17 and 18, 2018 in Crocus Expo.
ProMediaTech provides the perfect platform for communication of representatives of promotion and sales technologies segment, builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies, etc.
Among visitors of the festival are:
ProMediaTech 2017 visitor profile:
ProMediaTech 2018 exposition comprising 8500 sq m of space will present a full range of exhibition and advertising related services from trends in exposition space building and up to online and offline brand promotion technologies.
Annual contest ProMediaTech DESIGN will be held within the frames of the festival. The contest reveals the most creative, innovative design projects and constructive solutions in the field of exhibition construction based on the results of the year. The professional jury of the contest including respectable experts and representatives of the leading expo operators will define the winners of the contest.
Web-technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertising sphere. The ProMediaTech 2018 exposition reflects current tendencies in the branch. The project incorporates 4 specialized conferences:
Annual meetings of the Exhibition Builders Union are traditionally held within the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole are defined at the meeting.
In 2018 ProMediaTech will be for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation. A round table and a number of closed meetings of heads of the member companies of the Exhibition Builders Union with representatives of the Chamber of Commerce and Industry of the Russian Federation are planned for the event.
The possibilities of further cooperation will be discussed within the frames of the round table by top managers of organizations rendering support to ProMediaTech project: the National Association of Event Specialists (NAOM), the Association of Electronic Communications (RAEC), the Russian Association of Communications Agencies (AKAR), the Association of Complemented and Virtual Reality (ADVR), the National Association of Promotion Products Industry (NARSI), the Interactive Advertising Bureau (IAB), the Russian Association of Marketing Services (RAMS) and Exhibition Builders Union SRO.
Closed pitch sessions will be held by suppliers of materials and equipment for exposition building at exhibitions and other events. Representatives from Abbot, VINK, AkzoNobel, Aluminstroy and Paperform companies will participate with their reports.
Issues related to trends of exhibition building and unusual design solutions will be discussed by leading producers of decorative and designer materials at seminars.
The special value of ProMediaTech lies in the possibility of business partners and contractors for further cooperation search and conclusion of contracts right on the exhibition site and it is annually confirmed by participants and visitors of the festival.
See you at the anniversary tenth International festival ProMediaTech in Crocus Expo!