POST RELEASE
The International promotion and advertising technologies festival
PROMEDIATECH

The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, experience & live marketing, e-commerce, online and offline brand promotion and MICE in Russia, was held January 26 and 27, 2023 at Crocus Expo.

The project enjoyed active support of the Union of Exhibition Contractors SRO, the Russian Union of Industrialists and Entrepreneurs, the Association of Communication Agencies of Russia, the Russian Association of Communications and Corporate Media Executives (AKMR), the Association of Managers, the International Presentation Association (IPA), the Russian Union of Exhibitions and Fairs, the National Association of Event Organizers and the National Congress Bureau

The event was held under the patronage of the Chamber of Industry and Trade of the Russian Federation

EXHIBITORS

The ProMediaTech 2023 exposition comprised 8,000 square meters. More than 200 participants from Russia, Austria, Belgium, China, UAE, Germany, Turkey and Belarus demonstrated their effective solutions and tools for online and offline business promotion, the latest trends and innovative technologies, including the largest representatives of the exhibition and event industry, digital marketing and promo.

Among top exhibitors were MX Group, EuroExpoStand, EXPOMASTER GROUP, 4 VIDA, Bestly & Ko, Grata Production, Dart Group, BuildExpo, Negus Expo International, Interform Expo, Expo Global Group, VARS Expo, Formica, Expo Mir, Estelar, NNK, NewSpire, Montazhnik PO, R2 Expo, Origin RPK, ExpoLink, STL Expo, Art Direct Group and others.

BUSINESS PROGRAM

Meeting of the Union of Exhibition Contractors SRO members was traditionally held within the frames of the exhibition. The participants summed up the results of the work done, determined the strategic goals and main areas of activity of the Union for 2023.

More than 100 speakers from marketing, advertising and PR, business development, exhibition and industry events took part in the ProMediaTech business program.

Key events:

PROMARKETING&SALES program was prepared for marketing, business development and entrepreneurs in cooperation with the Small Business of Moscow State Budgetary Institution:

• Speakers shared introduction practices and solutions on implementation of effective marketing strategies;
• Talked about what was happening inside the industry, how marketers felt and what resources they had;
• Discussed further customer strategies, trends in large companies, Internet technologies for attracting customers, increasing coverage and how to create a 360 digital company in low budgets.

The Association of Communication Agencies of Russia (AKAR) initiated and organized the conference PROADS: New Advertising Market Outlook in 2023.

Major advertising and branding agencies participated in the program: Emg, Depot, DELTAPLAN GROUP, AGENDA MEDIA GROUP, Yandex, BLGN, representatives of VK, OZON, Russian Post, MTS, as well as large event agencies N:OW agency, Eventum Premo.

TexTerra had prepared the conference PROMOTION: Smart Marketing in New Conditions. Experts shared cases about the peculiarities of digital promotion in China and the CIS countries, the secrets of low-budget campaigns and the most expensive mistakes that advertisers made in 2022.

PROEXPO & EVENT program was prepared for the organizers of exhibitions and events. The attendees were told about best insights and solutions from the leaders of the exhibition and event industry. The participants learned about the effective promotion of events and modern formats of interaction with the audience, about new opportunities of digital platforms and what was new in the technical support of events and Virtual Production. AKOS shared cases - how events became key tools for PR promotion of companies. Event agency Redday talked about the transformation from a small regional agency to a leading federal player, and MAX//MAX spoke about the peculiarities of organizing international events and world production. RSVYA, NKB, NAOM supported and participated in the program.

At PRODESIGNJUNIOR lectures speakers introduced modern design peculiarities including exhibition design, and shared their cases. There was an opportunity to work on real projects and obtain new skills in the implementation of design projects at master classes. Successful entrepreneurs, designers and architects shared their experience with young talents.

VISITORS

The ProMediaTech 2023 festival was attended by over 5,000 visitors: representatives of leading contractor companies for the buildup and facilitation of expo stands, forums and events of various sizes, manufacturers and suppliers of materials and equipment, marketers, event managers, PR specialists, brand managers, designers, architects, SMM specialists, digital marketers.

More than 2 000 ProMediaTech guests were the first to get acquainted with effective methods and tools of any type of promotion, find contractors of advertising and production services and suppliers of specialized equipment for the event industry.

Effective solutions for business promotion and modern technologies of interaction with the audience – under the same roof at the International promotion and advertising technologies festival ProMediaTech at Crocus Expo!

See you at Crocus Expo!

ANNOUNCEMENT

The International promotion and advertising technologies festival
PROMEDIATECH

The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, experience & live marketing, e-commerce, online and offline brand promotion and MICE in Russia, will be held January 26 and 27, 2023 at Crocus Expo. The event is held under the patronage of the Chamber of Industry and Trade of the Russian Federation and with active support by the Russian Union of Industrialists and Entrepreneurs, the Russian Union of Exhibitions and Fairs, the Union of Exhibition Contractors SRO, the National Association of Event Organizers and the National Congress Bureau

EXPOSITION

The latest developments in the field of business promotion and organization of events will be presented in 2023 on the exposition comprising 8 000 sq m.

150 companies from all over Russia and from abroad will demonstrate trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business. The companies will share their fresh ideas in the field of design, construction of exclusive stands and layout of expo spaces and will present the most current technologies of the event industry for conducting, designing and advertising support of projects of various formats and difficulty levels.

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events covering the following topics:

• organization and holding of corporate, mass and congress and exhibition events;
• exhibition design and construction of exclusive stands and promotional spaces;
• lighting and audiovisual equipment;
• multimedia, interactive, digital equipment and technologies;
• promotional souvenirs and materials;
• corporate branding, design and decor.

PROMEDIACONF Business program

• Conference
  PROMARKETING & SALES
  Introduction practices, technologies and solutions to implement effective strategies. Trends in large companies, Internet technologies to attract customers and increase coverage. Content creation, new interaction formats.

• Conference
  PROEXPO & EVENT
  The best insights and solutions from the leaders of the exhibition and event industry. Exhibitions and events. Ideas and technologies. Opportunities and prospects. Creative and collaborations. Multimedia and metaverse.

• Conference
  PROADS
  New advertising market outlook in 2023; Digital in 2023: new opportunities and effective tools; 2023 is a new beginning for creativity? The adaptation period will be over and the period of market growth and recovery will begin!; event marketing in Russia: successful cases, trends and technologies

• Conference
  PROMOTION
  Entering the Chinese market. Social media promotion; Which design provides maximum conversions in advertising?; The future of social media in Russia; How to make content marketing profitable?; Low-budget campaigns. The most expensive mistakes you made in 2022; How can we learn to study? Principles of effective training of digital specialists; And Dali wants to Bali: how to get the desired from employees with increased creativity?

• Contest
  THE SECOND RUSSIAN FESTIVAL AND CONTEST
  PRODESIGN.JUNIOR
  A unique launch and communication platform for the promotion of young talents and young specialists in the field of design and architecture, their professional development and exchange of experience with the leaders of the creative industry.

• Contest
  PRODESIGN.PROFESSIONAL
  A contest for the best design and technological solutions of expo stands, the 2019-2022 season. Demonstration of creative ideas, promising trends and innovative materials in design and construction of exhibition stands.

EXHIBITORS

Representatives of the exhibition business and specialists in the fields of event, MICE, e-commerce, retail, marketing and advertising.

Among ProMediaTech 2023 exhibitors are: 4 VIDA - design, construction and manufacture of customized exhibition stands; GRATA - organization of events, design and construction of exhibition stands, production of souvenir and printing products, development of interactive forms; NEGUS EXPO - design and creation of exhibition stands and promotional areas, design of exhibition spaces and galleries, decoration of various events, production of non-standard decorations; Dart Expo – stand build up and expo design; Formika - organization of exhibitions, construction of exhibition stands, decoration of interiors and exteriors, floristic services; Max Group - design, manufacture and construction of exclusive exhibition stands and outdoor pavilions, Bestly - exhibition materials, advertising and engineering materials; Interform - construction of exhibition stands, outdoor pavilions, design of office premises, interiors of shops, showrooms, boutiques; Expo Global Group - solutions for exhibition stands: from the creation of an idea and up to production.

VISITORS

• Owners and top managers
  - customers and consumers of exhibition and event industry services.

• Heads and specialists of structural divisions
  - heads of sale and promotion departments
  - marketers, event managers, PR specialists, brand managers.

• All those who are interested in sustainable growth and development
  - designers, architects, creators;
  - SMM specialists; experts in online sales;
  - digital marketers.

More than 2 000 ProMediaTech guests will be the first to get acquainted with effective methods and tools of any type of promotion, find contractors of advertising and production services and suppliers of specialized equipment for the event industry.

Effective solutions for business promotion and modern technologies of interaction with the audience – under the same roof at the International promotion and advertising technologies festival ProMediaTech at Crocus Expo!

POST RELEASE

International promotion and advertising technologies festival PROMEDIATECH

The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce, digital marketing and MICE in Russia, was held January 24 and 25, 2022 at Crocus Expo.

ProMediaTech was organized with participation of the Russian Union of Exhibitions and Fairs. The event was supported by: the Union of Exhibition Contractors (SRO SVZ), the National Association of Event Organizers (NAOM) and the leading industry associations.

The goal of the project is to incorporate on the same platform online promotion channels (IT technologies, digital, E-commerce, network promotion, advertising on the Internet) and offline business communication platforms (exhibition stands, equipment, advertising and promotional materials) in the exhibition business, event industry and retail.

EXPOSITION

The latest developments in the field of business promotion and organization of events were presented on exposition comprising 7 000 sq m. 116 companies from all over Russia (Central Federal District, Northwestern Federal District and Ural Federal District) demonstrated trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business. Among exhibitors were 4 VIDA, ExpoForum Design, AEG, EuroExpo Stand, ExpoLink, BuildExpo, Bestly & Ko, VARS Expo, Montazhnik PO, Dart Group, Negus Expo International, R2 Expo, EBR Expo, Divex, EMG Design, Interform Expo, MX Group, Grata Production, Estelar, RealExpo Service, Expomaster group, Atlant Expo, Expo Mir, NewSpire and others.

BUSINESS PROGRAM

The first day of ProMediaTech began with the IV All-Russian Conference of the Exhibition Build up Industry. Kai Hattendorf, Managing Director of the Global Association of the Exhibition Industry (UFI), welcomed the participants of the conference within the frames of the session held by the Union of Exhibition Contractors SRO. Yevgeny Zasimov, Superjob business coach, highlighted the topic of finding and hiring personnel for the exhibition business industry: he spoke about the situation in the labor market and effective hiring tools, presented trends and a review of the salaries of applicants, and held a master class.

Expert discussion and wow-technologies battle Emotions Marketing. How do Emotions Help to Attract Clients? became the next significant event of the first day of the exhibition. The event had been organized by Evgenia Manukovskaya, founder of Expomap.ru, expert in launching and promoting hybrid and online events, author of the Expolead course. The event was held in the format of a battle of the emotion marketing products featuring interesting technologies that increase customer engagement, raise conversions and, at the end of the day, attract customers. Participants held short presentations with feedback from experts and a final audience vote for the best product. The experts were: Anna Nebaeva, Marketing director of Tinkoff Kassa; Nicholas Koro, Chief curator of the Research Center of Brandmanagement and Brand Technology RCB&B; Ekaterina Moskvina, Deputy General Director of BUSINESS DIALOGUE, public representative of the Russian Convention Bureau. According to the results of the vote, the VResorts project, which was presented by its founder Vladimir Varnavsky, was recognized as the most interesting.

Session by the National Association of Event Organizers Why Do We Need Technical Production completed the business program of the first day. Speakers: Igor Polonsky, Head of Director's Cut; Ilya Evdokimov, CEO of Brothers Production. Technical production of events; Kirill Kosenko, Director General of BURO 3K; Dmitry Pokras, Head of Pokrass Production directing group).

The main event of the second day of ProMediaTech became the session Marketing and Sales. The event was moderated by Diana Kotova, a member of the Marketing Guild, a certified expert on marketing communications, Executive Director of AVS, executive secretary of the commission on exhibition activities of the Russian Union of Industrialists and Entrepreneurs (RSPP). Key presentations during the session:

• Trends and solutions in retail 2022 from Yandex.Direct. Viktor Palamarchuk, Head of performance sales Yandex, presented a detailed market analysis, spoke about focus of work; new tools to facilitate the launch of an advertising campaign; conversions, strategies and strategies training; business problems meeting.
• Alina Zinnatullina, CEO of INSIGHT People platform, spoke about Influence Marketing as an Effective Promotion Mechanism.

Business, transformational, coaching and psychological games were held within a special Zone of games of the OOOOO.EVENTS agency January 24 and 25. The events were held by the staff of the companies BRefactor, GamEducation, Salestream Consulting, Step2Future and specialists of the International Professional Guild of Psychologists Game-practitioners.

VISITORS

ProMediaTech was attended by 2,000 visitors: leading contracting companies for the development and equipment of stands, forums and events of any scale, manufacturers and suppliers of materials and equipment, marketers, event managers, PR specialists, brand managers, designers, architects, SMM specialists, digital marketers. The area of activity of most visitors is marketing and advertising.

Experts got acquainted with effective sales techniques, proven marketing tools, the latest trends and the latest technologies to promote companies.

The organizers plan to prepare an even more rich event platform with thematic events, presentations, attracting top speakers and interesting guests in 2023. Join the project - become a member or partner of the International promotion and advertising technologies festival ProMediaTech!

See you at Crocus Expo in 2023!

PRESS RELEASE

International promotion and advertising technologies festival PROMEDIATECH

The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia, will run January 24 and 25, 2022 at Crocus Expo (Pavilion 1, hall 3).

ProMediaTech is a large-scale platform for communication and exchange of experience of professionals of the event industry, exhibition business, experience & live marketing, MICE, online and offline promotion of brands. The format of the festival allows you to meet all business challenges, held business meetings and negotiations, establish professional ties, find new contacts and conclude profitable contracts.

EXPOSITION

The latest developments in the field of business promotion and organization of events will be presented on exposition comprising more than 8 000 sq m. About 100 companies from all over Russia (Central Federal District, Northwestern Federal District and Ural Federal District) including demonstration of trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business.

Members of the Union of Exhibition Contractors SRO will be among exhibitors of the International promotion and advertising technologies festival ProMediaTech. The Union of Exhibition Contractors SRO is a professional, self-regulating organization which brings together leading companies of exhibition construction industry. Among exhibitors are: 4 VIDA, ExpoForum Design, AEG, EuroExpo Stand, ExpoLink, BuildExpo, Bestly & Ko, VARS Expo, Montazhnik PO, Dart Group, Negus Expo International, R2 Expo, EBR Expo, Divex, EMG Design, Interform Expo, MX Group, Grata Production, Estelar, RealExpo Service, Atlant Expo, Expo Mir, NewSpire and others.

Exhibition sections:

• EXPO: exhibition industry (design and construction of exhibition stands; mobile, prefabricated and alternative structures; construction materials, coatings and tools; specialized equipment and components; exhibition services, systems and technologies).
• EVENT: event industry (outdoor pavilions and modular structures; barriers, formwork, podiums, stands; suspension and decoration systems; organizers, agencies, grounds, event management and services; staff (temporary and promotional); specialized services, technologies and equipment).
• RETAIL: retail (trade furniture, displays, racks; trade accessories; trade equipment and specialized systems; design of displays and related accessories; store design and layout; retail branding and management; analytics, consulting and software).
• PROMO: promotion industry and technologies (advertising, production and BTL companies; exclusive furniture, floor and wall coverings; design, decor, floristics and decoration of spaces; POS- and POP materials and marketing; signboards, signs and other accessories; multimedia, plasma, LED and interactive equipment; audiovisual, stage and laser technology).
• DIGITAL MARKETING: online marketing and promotion (internet advertising, web marketing, social marketing, mobile services, specialized agencies and studios, e-commerce, storage and management systems, internet of things, audio advertising and podcasting).

BUSINESS PROGRAM

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion will be presented to the targeted audience. Everybody will have an opportunity to learn everything about how to effectively combine online / offline promotion and to increase sales.

January 24, 2022

• Representatives of the Federal Tax Service will tell about the features of taxation for self-employed and individual entrepreneurs at 11:00.
• Event Trends in Events Organization and Holding, organized by the National Convention Bureau will be held from 11:30 to 13:00.
• IV All-Russian Conference of Exhibition Build-up Industry will take place from 13:00 to 15:00. Organizers: the Russian Union of Exhibitions and Fairs and the Union of Exhibition Contractors SRO.
• Expert discussion and wow-technologies battle Emotions Marketing. How do Emotions Help to Attract Clients? will be held at 15:00. The organizers prepared a battle of three products - three 10-minute pitches about interesting technologies that increase customer engagement, raise conversions and, at the end of the day, attract customers. Participants will hold short presentations with feedback from experts and a final audience vote for the best product.
• Session of the National Association of Event Organizers will be held from 16:30 to 17:30.
• Annual meeting of the Union of Exhibition Contractors SRO members (start at 15:30) will be held on the first day of the festival.

January 25, 2022

Experts, employees of leading companies, will talk on the topic of marketing and sales from 11:00 to 14:00. Among issues to be discussed are: systematization of sales and CRM implementation (amoCRM); trends and solutions in retail (Yandex.Direct); digital marketing trends in b2b (Completo marketing group); SMM agency or freelancer (PR Partner); immersive technologies for advertising, sales and training (Trend Booster); marketers management (Business accelerator TO TARGET).

Experts will tell within the frames of the business program about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favourable online identity of the company.

VISITORS

A wide professional audience will be presented at the ProMediaTech festival:

• Customers and consumers of exhibition and event industry services: leading contractor companies for build up and facilitation of exclusive stands, forums and events of any scale; leaders of modern advertising and promotion technologies; manufacturers and suppliers of materials and equipment for equipping and decorating of thematic and event grounds and retail spaces.
• Marketers, event managers, PR specialists, brand managers, heads of sale and promotion departments of companies that successfully work in such areas as: digital marketing; e-commerce; virtual reality; creation of digital content generators; software development.
• All those who are interested in sustainable growth and development: designers, architects, creators; SMM specialists; experts in online sales; digital marketers.

The activity of 35% of visitors is marketing and advertising, which is the overwhelming majority. Specialists of structural divisions comprise the main part of the target audience - 30%. Another 25% are owners and top managers: CEOs; persons responsible for business promotion and development; heads of companies-consumers of exhibition services.

Effective tools for business promoting and modern technologies of interaction with the audience – under the same roof at the ProMediaTech festival!

See you at Crocus Expo January 24 and 25, 2022!

POST RELEASE

12th International festival of promotion and advertising technologies
PROMEDIATECH

ProMediaTech 2020 facts and figures:

Exposition space: 10 000 sq m
Exhibitors: 200+
Foreign countries: Austria, Belgium, Germany,
China, Italy, the Netherlands, the UAE
Visitors: 6 000+
Visitors’ geography: 30 countries

In 2020 the exhibition season of Crocus Expo, the largest expo venue in Russia and Eastern Europe, own projects started with the 12th International festival of promotion and advertising technologies ProMediaTech, one of the largest professional events for the exhibition and event industries, retail segment, e-commerce and MICE specialists in Russia. The project was held January 28 through 29, 2020.

Professionals of the industry and representatives of the expo business and specialists of the spheres of events, MICE, e-commerce, retail, marketing and advertising attended the festival aiming to exchange experience, to review successful cases from leading experts, as well as to get the maximum of real lifehacks for promotion and optimization of sales.

The event was traditionally supported by the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation), the Russian Union of Exhibitions and Fairs (RUEF), the National Congress Bureau, the National Association of Event Organizers (NAOM), the Russian Union of Industrialists and Entrepreneurs (RSPP), the National Congress Bureau (NKB) and other authoritative industry associations and unions, as well loyal partners of the project.

Vladimir Dmitriyev, the TPP of the Russian Federation Vice President, noted during the interview that work with exhibitions, fairs and congress events for the Chamber of Commerce and Industry was one of the relevant areas of activity. The Chamber regularly held meetings on exhibition and congress activities, in which participated the interested players of the market. They were satisfied with the dynamics with which the industry had been developing in the country.

EXPOSITION

ProMediaTech 2020 exposition comprised 10 000 sq m. More than 200 companies, among which were the largest representatives of various fields of expo building, event industry, Digital marketing and Promo in Russia.

The exhibitors presented long-awaited industry innovations, told about trends and opportunities to promote products and services in various sectors of the economy, demonstrated examples of successful implementation and adaptation of the latest developments and the latest digital technologies.

The number of the festival visitors exceeded 6 000 people from 30 countries: Armenia, Belarus, Great Britain, Hungary, Germany, Italy, Kazakhstan, Kyrgyzstan, Latvia, Morocco, Russia, USA, Turkmenistan, Ukraine, Sweden, Japan and others.

CALENDAR OF EVENTS

This year ProMediaTech once again became a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion were presented to the targeted audience. Everybody had an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales. 52 business events and 55 hours of educational program were held within the frames of the festival.

Peter Jansen, Forbes; Vladimir Smirnov, Hoff; Roman Vasin, Alibaba; Artem Shabalin, Timepad; Janna Goroshnikova, Maison Dellos; Matvei Kardash, amoCRM; Evgeny Verbov, Nielsen; Serafima Eremenko, Bonduelle EurAsia Markets; Yulia Rakova, GetResponse; Vasily Chernyi, Brand Analytics; Paul Criveanu, Utkonos; Anton Kukanov, Roskachestvo, were among speakers of the well proven conferences #ETDconf (organizer: xFaces) and #ProMediaConf (organizer: ONE TOUCH).

The All-Russian festival #ProDesign.Junior, the unique launch and communication platform for promotion and professional development of young specialists, exchange of experience between fresh designers and the creative industry leaders, was for the first time held in 2020 within the frames of ProMediaTech.

The 3rd All-Russian conference of the industry of exhibition building Staffing and Standardization. Where to Find Specialists of the Industry? became the highlight of the business program. The organizers of the event were: the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO.

Panel discussions were held within conference #Pro Event & Expo, a communication platform for the expo and event industries professionals. The discussions were organized by the Exhibition Builders Union SRO, the National Association of Event Organizers and the National Congress Bureau. The attendees considered trends of the event industry, use of modern methodology as tools for sustainable development, talked about VS technologies and the issue of humanity in the Digital era, industry leadership and building effective customer relationships, and focused on key market rules.

Visitors had an opportunity to learn about popular business games in the Business Games zone #GameZone (organizer: events agency OOOOO.EVENTS). Trend and practical tools assisting in solution of business challenges, various business games intended for staff training and opportunities for games integration into one’s own customer and enterprise events were presented and tested.

Annual meetings of the members of the Exhibition Builders Union SRO was traditionally held within the frames of the project as well. Strategic goals and challenges at the exhibition industry market for the coming 2020 year and development prospects of the industry as a whole were defined at the meeting.

The ProMediaTech management would like to express gratitude to the festival 2020 partners and participants for their trust, active cooperation, operational feedback and information support.

See you in 2021!

PRESS RELEASE

12th International festival of promotion and advertising technologies
PROMEDIATECH

Facts and figures 2019:
Exposition space: 9 650 sq m
Exhibitors: 200
Foreign countries: Belgium, Germany and UAE
Visitors: more than 5 000

The exhibition season 2020 in Crocus Expo, the largest expo venue in Russia and Eastern Europe, starts with the 12th International festival of promotion and advertising technologies ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia. The project will run January 28 through 29, 2020. The event is supported by the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation) and by industry associations and organizations.

Annually more than 5 000 professionals of the industry Р representatives of the exhibition business and specialists of the spheres of event, MICE, e-commerce, retail, marketing and advertising Р attend the festival aiming to exchange experience, to review successful cases from leading experts, as well as to get the maximum of real lifehacks for promotion and optimization of sales.

EXPOSITION

The exposition of ProMediaTech 2020 will comprise more than 10 000 sq m and will feature a full range of opportunities for brand promotion: from presentation of well-established business development cases in online/offline spaces and up to the best samples of advertising products. About 200 companies from Russia and a number of foreign companies will present novelties for the exhibition and event industries, will tell about trends and opportunities of products and services promotion in the industries, and will demonstrate examples of the latest developments successful introduction and adaptation, as well as the latest digital technologies in the business.

FESTIVAL SECTIONS

• EXPO > build up, materials and tools, expo technologies
• EVENT >equipment, agencies, temporary assistance staff, services and technologies
• PROMO >services, design, decoration, POP marketing, interactive and light equipment, sound and music facilitation for stages and conferences
• DIGITAL MARKETING >Internet advertising, web marketing, social marketing, mobile services, agencies and studios, e-commerce, storage and management systems, internet of things, audio advertising and podcasting

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, media and Internet promotion are presented to the targeted audience so everybody has an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales.

Among the exhibitors of ProMediaTech 2020 are: BuildExpo (expo events build up), Diva Grupp (sound, light and stages rental); G-GROUP Company (integrated approach to events); MMSCO (integrated navigation development); M-PRO (advertising and production studio); OOOOO Events (business games organization); RiggerShop (the largest developer of unique consumables for show industry and technical personnel); Taraboom (organization of exhibitions); Atelie Reklamy (full-cycle advertising agency); Pro Interactive (interactive teambuilding, entertainment equipment); RentComfort (rental of furniture and equipment for events); Spectr Video (installation of LED screens and video panels); Krasota Online (temporary assistants and promo models staffing); BusinessFlow (flower decoration of exhibitions, business and HoReCa events) and many others.

BUSINESS PROGRAM

The ProMediaTech 2020 calendar of events will traditionally take place with the active support and participation of the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation), the Russian Union of Exhibitions and Fairs (RSVJ), the National Congress Bureau, the National Association of Event Organizers (NAOM), the Russian Union of Industrialists and Entrepreneurs (RSPP), the National Congress Bureau (NKB) and other authoritative industry associations and unions, as well loyal partners of the project.

The festival attendees will have an opportunity to attend more than 40 business events Р professional conferences, forums, lectures, seminars of leading practitioners and business games. Experts will tell about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favorable online identity of the company.

MAIN SECTIONS OF THE PROGRAM

• Conference #ETDconf: leads and sales with MICE and Internet (organizer: XFaces, one of the ProMediaTech partners) >> modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online/offline promotion and increase of sale, marketing lifehacks and technologies, advising promotion methods in online commerce.

• Conference #ProExpo&Event >> communication platform for professionals of the expo and event industries (organizers: Crocus Expo, the Exhibition Builders Union SRO, the National Association of Event Organizers and the National Congress Bureau) >> Tender in the mind of a large client: how a tender is going, what to pay attention to, what is a Тgood projectУ, slights and mishaps | Trends and secrets of digital content creation and creative multimedia installations, technologies of the future for creation of WOW effect at exhibition stands | New materials and design solutions for design of exhibition stands | much more.

• Conference #ProMediaConf (organizer: ONE TOUCH Digital Agency) >> issues related to modern trends and novelties of digital technologies in e-commerce and retail, related lifehacks, multichannel marketing, blockchain marketing, management of a favorable company online identity and others; application of digital technologies for sale of goods and services. Reputation and demand management in Internet.

• Staffing and Standardization. Where to find specialists of the industry?, the 3rd All-Russian Conference of the Industry of Exhibition Building (organizers: the Chamber of Commerce and Industry of the Russian Federation, the Exhibition Builders Union SRO) >> the highlight of the business program.

• The All-Russian festival #ProDesign.Juniors >> the unique launch and communication platform for promotion and professional development of young specialists, exchange of experience between beginner designers and leaders of creative industry has been scheduled for the festival.

Visitors will also have an opportunity to come to know about popular business games in the #GameZone (organizer OOOOO.Events agency, ProMediaTech partner) where trend and practical tools assisting in solution of business challenges will be presented.

Besides Assembly on Marketing and Communications (organizers: AVS with participation of the Guild of Marketers NP) will be held January 28 within the frames of the business program.

More than that Р for the first time in ProMediaTechХs history Eventicious company has developed a mobile application of the project which allows participants and visitors of the festival to make an appointment, to chat, to monitor changes in the business program schedule and much more!

#ProMediaTech Р effective tools for your business promotion, the best modern technologies for interaction with the audience on the same platform!

POST RELEASE

11th International festival of promotion and advertising technologies
PROMEDIATECH

ProMediaTech 2019 (facts and figures):

Exposition space: 9 650 sq m
Exhibitors: 200
Foreign participants: Belgium, Germany and the UAE
Visitors: > 5 000

The International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event in Russia for specialists of exhibition and event industries, retail segment, e-commerce, MICE and online/offline promotion, was successfully held January 29 and 30, 2019 in Crocus Expo. Thus the event has opened the new expo season for the own Crocus Expo projects. The venue is one of the largest and modern expo grounds of the world which has successfully proved its reputation in the sphere of organization and holding of exhibition and congress events of any level of complexity.

This year ProMediaTech was held under the patronage of the Chamber of Commerce and Industry of the Russian Federation and with assistance of the leading national industry organizations. Guests of substantial standings participated in the ceremony of festival official opening: Vladimir Dmitriyev, Vice president of the Chamber of Commerce and Industry of the Russian Federation; Andrey Ambartsumyan, Executive Director of the Exhibition Builders Union SRO; Sergey Egorychev, Director of the Crocus Expo Department of special exhibition projects.

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, media and web promotion were presented to the targeted audience, so everybody had an opportunity to learn how to effectively combine kinds of promotions and to increase sales.

Exposition

The exposition of ProMediaTech 2019 comprised 9 650 sq m. About 200 companies from Russia, Belgium, Germany and the UAE presented novelties for the exhibition and event industries, told about trends and opportunities of products and services promotion, showed examples of successful business realization of the latest developments and digital technologies. The number of visitors exceeded 5 000 people from 13 countries: Belarus, Great Britain, Hungary, Germany, Georgia, Kazakhstan, Kyrgyzstan, China, Latvia, Russia, Tajikistan, Ukraine and Sweden.

Today ProMediaTech represents numerous opportunities for the business development and customer attraction, acting as the universal platform for business communication, ties establishment, presentation of products and services, obtaining new ideas and knowledge. This year the organizers increased the project scales due to expansion of its thematic sections and attraction of new participants and partners.

In the #GameZone dedicated to co-working (organizer: OOOOO.Events agency, one of ProMediaTech partners) visitors had an opportunity to come to know about popular business games. Trend and practical tools assisting in solution of business challenges were also presented at the event.

Calendar of events

A dense and topical program of professional conferences, forums, seminars of the leading practicians and other events were in store for the festival guests.

Modern trends and novelties of digital technologies in E-commerce and retail aimed at successful sales of goods and services and management of image and demand in Internet were presented to the audience at the conference #ProMediaConf: Technologies and Novelties in the Sphere of E-commerce and Retail (organizers: One Touch Digital Agency & The Russian Association of Electronic Communications (RAEK)). The lecturers shared knowledge of infrastructure changes and trends in digital marketing, discussed new strategic solutions and innovative business models, told about commerce transformation process and digital technologies applied by retailers, discussed digital-technologies for successful sales.

Participation in the conference benefitted the audience an opportunity to be the first to get acquainted with trends, new technologies and tools in various branches of the business, to study successful cases from leading companies, to receive a maximum of ready lifehacks for marketing and sales.

Modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online/offline promotion and increase of sales became the issues of the conference #ETDconf Winter: Leads and Sales with MICE and Internet (organizer: XFaces, one of ProMediaTech partners). More than 20 speakers in a manner that should prove as engaging as it is informative told about marketing practices and technologies, advising promotion methods in online trading.

Experts from the leading domestic branch organizations – the Russian Association of Marketing Services (RAMU) and the Interactive Advertising Bureau (IAB) Russia – offered lectures within the frames of the Digitalization 2019: Advertising, Marketing, Branding program, which covered the issues of the most up-to-date digital trends.

#SMOTRI workshop on creation of dynamic content and video commercials directed at sales increase and company promotion, initiated and organized by VIDEOWOW.RU, attracted many attendees.

Digital technologies and Hi-Tech products in retail and online sales were the key focus of the Russian Techno Forum.

The 2nd All-Russian conference of the exhibition building industry Digital Technologies in Exhibition Organization and Building became the highlight of the ProNediaTech 2019 program. The organizers of the event were the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO with assistance of the Ministry of Industry and Trade of the Russian Federation, the Federal Service on Taxes and Fees, the Federal Agency on Technical Regulation and Metrology. Vladimir Dmitriyev, Vice president of the Chamber of Commerce and Industry of the Russian Federation, acted as the moderator of the plenary session.

Annual meetings of the Exhibition Builders Union SRO members were traditionally held within the frames of the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole were defined. The meeting attendees discussed aspects of holding seminars on labour safety measures, the organization and implementation of monitoring and research of the exhibition services market, raised issues of interaction with government institutions for industrial standards development as well.

ProMediaTech is annually supported by the leading Russian and foreign branch organizations: the Russian Association of Electronic Communications (RAEK), the National Association of Event Specialists (NAOM), the Russian Association of Marketing Services (RAMU), the Association of Russian Communications Agencies (AKAR) and the Interactive Advertising Bureau (IAB) Russia.

The 12th International festival of promotion and advertising technologies ProMediaTech will take place January 28 and 29, 2020.

See you in Crocus Expo!

PRESS RELEASE

11th International festival of promotion and advertising technologies PROMEDIATECH

Figures and facts of ProMediaTech 2018:
Exposition space: 10 000 sq m
Exhibitors: more than 170
Foreign participants: Austria, Belgium, China and the UAE
Visitors: more than 5 000

The next edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia and online and offline promotion, will be held January 29 and 30, 2019 in Crocus Expo, one of the largest and modern expo venues of the world which has successfully proved its reputation in the sphere of organization and holding of exhibition and congress events of any level of complexity.

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion will be presented to the targeted audience. Everybody will have an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales.

Who is the festival for?

The festival’s audience is diverse:

• the leading companies contractors on stands building and equipping, producers and suppliers of equipment for facilitation and decoration of thematic, event sites and trade spaces;
• organizers of business forums and events of any scale;
• leaders of modern advertising and promotion technologies – companies successfully operating in spheres of digital marketing, e-commerce, introduction of VR/AR technologies and also creators of digital content and software.

About 70% of ProMediaTech visitors are top managers (CEOs, heads of marketing departments and etc.); persons responsible for promotion and business development; heads of the companies which are consumers of exhibition related services.

Exposition

The festival acquaints visitors with the full complex of the branch related services: from production of distribution materials and up to selection of a contractor for building and promotion of a brand in online and offline space.

ProMediaTech is one of the most significant professional events for specialists of the exhibition and event industry, retail segment, e-commerce, digital marketing and MICE in Russia and an effective presentation platform of opportunities of modern marketing technologies.

On the exposition exceeding 10 000 sq m, specialists will have an opportunity to get acquainted with a wide range of possibilities for promotion: from business development in online and offline spaces and up to the most various promotional products.

More than 170 companies from Russia, Belgium, Germany and the UAE will display their innovative ideas for design and buildup of exclusive stands, organization of expo spaces and also the newest technologies of the event industry – modern solutions for promotion, organizations and decoration of events of various formats.

The visitors of the festival are consumers of exhibition industry services; marketing specialists, event/PR/brand managers; SMM specialists; experts in the sphere of e-commerce; heads of sales departments, promotion specialists; participants of event and exhibition projects and specialists of digital marketing segment

Business program

A dense and topical program of professional conferences, forums, seminars of the leading practicians and other events are in store for the guests of the festival.

Modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online / offline promotion and increase of sales will become the issues of the conference #ETDconf: leads and sales with MICE and Internet (organizer: XFaces).

Modern trends and novelties of digital technologies in e-commerce and retail aimed at successful sales of goods and services and Management of image and demand in Internet will be presented to the audience at the conference #ProMediaConf (organizers: the One Touch Digital Agency & the Russian Association of Electronic Communications (RAEK)). The lecturers will tell about introduction and application of blockchain technologies in digital marketing and retail.

Modern trends and new technologies in offline marketing and communications, digital marketing and multiplication marketing including effective solutions increasing the level of events and projects will be discussed at the #PMTF Open mic conference. One of the key participants of the festival – Russian Post – will introduce the unique principle of focus audience targeting and integration of new technologies into direct mail.

The issue of the most up-to-date digital trends of the branch will be covered within the lectures area #Digitalization 2019: advertising, marketing and branding (organizers: The Interactive Advertising Bureau (IAB) Russia, the Association of Russian Communications Agencies (AKAR) and the Russian Association of Marketing Services (RAMU)).

The 2nd All-Russian conference Digital Technologies in Expo Organization and Space Building (organizers: the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO) will become a significant event of the calendar of events held within the frames of the ProMediaTech 2019. The mail topic of the conference is digitalization at all stages of organization and holding of congress and exhibition events and also introduction of information technologies and standards at construction and modernization of exhibition and congress centers.

Digital technologies and Hi-Tech products in retail and online sales will be the key focus of the #Russian Techno Forum workshop.

Visitors will have an opportunity to come to know about popular business games in the Business #GameZone (organizer: OOOOO.Events agency, ProMediaTech partner) where trend and practical tools assisting in solution of business challenges will be presented.

Master class #SMOTRI on creation of dynamic content and video commercials directed at sales increase and promotion of the company will attract many attendees. The master class has been initiated and organized by VIDEOWOW.RU company.

Annual meetings of the Exhibition Builders Union are traditionally held within the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole are defined at the meeting.

ProMediaTech 2019 festival is supported by the leading Russian and foreign branch organizations: the Russian Association of Electronic Communications (RAEK), the National Association of Event Specialists (NAOM), the Augmented and Virtual Reality Association (AVRA), the Russian Association of Marketing Services (RAMU), the National Association of Promotion Products Industry (NARSI), the Association of Russian Communications Agencies (AKAR) and the Interactive Advertising Bureau (IAB) Russia.

#ProMediaTech – new business partners, profitable cooperation options and effective solutions for your business promotion!

POST RELEASE

10th International festival of promotion and advertising technologies
ProMediaTech

The anniversary tenth edition of the International festival of promotion and advertising technologies ProMediaTech, one of the most significant B2B event in Russia for specialists of the exhibition and event industry, retail segment, e-commerce, MICE and online/offline promotion was held January 17 and 18, 2018 in Crocus Expo.

In 2018 ProMediaTech was for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation. A round table and a number of closed meetings of heads of the member companies of the Exhibition Builders Union with representatives of the Chamber of Commerce and Industry of the Russian Federation were held within the frames of the project. Anna Tarasiuk, Deputy Director of the Department of Exhibition and Congress Activity of the Chamber of Commerce and Industry of the Russian Federation, spoke at the opening ceremony of the festival and hold several meetings with representatives of the Exhibition Builders Union. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole were defined at the Exhibition Builders Union meeting.

Internet technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertizing sphere. The ProMediaTech 2018 exposition reflected current tendencies in the branch. The project incorporated 4 specialized conferences:

• #EXPOconf, exhibition business and exposition building. Exhibition business and construction. Effective work with the client prior, during and after the exhibition. "Gold" rules, stages of preparation and planning, design and building of spaces, human logistics, promotion technology and many other things for participants and organizers of the event-industry.
• #ETDconf – MICE, IT, leads, sales (offline + online). MICE, IT, Leads, Sales. How to promote a product combining exhibitions and the Internet. Modern practices and tendencies in spheres of MICE, Media, Internet Promotion. Learn everything about how to effectively combine online/offline promotion and to increase sales.
• #RETAILconf, innovative technologies and equipment in retail. Innovations, trends and equipment in retail. Symbiosis of trade space and the IT. Leading experts from international retail companies about innovative solutions, proved tactics, surprising cases and smart marketing strategies in retail. Examples of the most effective advertizing strategies from well known companies.
• #E-conf, technologies and novelties in e-commerce. The latest tools in e-commerce. Systems of analytics, management and optimization of e-trade. Interaction of e-commerce and social media. Introduction of alternative payment service systems, virtual currency, future of geotargeting and digital advertizing. Application of VR/AR in e-sales.

ProMediaTech provided the perfect platform for communication of representatives of promotion and sales technologies segment, companies builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies and etc. Guests of the festival got acquainted with new materials and fresh ideas for exhibition spaces decoration. Top experts told about successful tools for online and offline promotion within the frames of the highly topical business program.

ProMediaTech festival presented novelties and technologies of digital modernization in the field of marketing; robotics and its application in spheres of online and offline promotion; presentation of VR-/AR technologies; IT developments for a company management; examples and successful introductions of the technologies in the sphere of advertising; and offline and online sales.

The possibilities of further cooperation were discussed within the frames of the round table by top managers of organizations rendering support to ProMediaTech project: the National Association of Event Specialists (NAOM), the Association of Electronic Communications (RAEC), the Russian Association of Communications Agencies (AKAR), the Association of Complemented and Virtual Reality (ADVR), the National Association of Promotion Products Industry (NARSI), the Interactive Advertising Bureau (IAB), the Russian Association of Marketing Services (RAMS) and Exhibition Builders Union.

Closed pitch sessions were held by suppliers of materials and equipment for exposition building at exhibitions and other events. Participants of pitch sessions:

• Maxim Zverkov, president of Formika Group;
• Timur Usmanov, project manager of AkzoNobel;
• Ivan Novikov and Olga Galanina, project managers of PAPERFORM;
• Alexey Yartsev, CEO of EXPOOffice;
• Pyotr Hazov, CEO of VINK.

Sergey Egorychev, Director of Crocus Expo department of special exhibition projects, hold a number of business meetings on issues related to cooperation with organizers of the largest Russian exhibitions. Besides, the scale of ProMediaTech exposition was appreciated by representatives of HeliView company (China) and other foreign exhibition operators.

Participants and visitors of the festival could find contractors and clients for further cooperation in the most various spheres: building of exhibition stands, production of promotional products, business promotion, organization of events and etc.

The success of ProMediaTech 2018 is emphasized also by the fact that 89% of exhibitors submitted applications for participation in the next year project right on site during the event running days.

In 2019 the organizers of ProMediaTech plan to prepare even more saturated event platform with thematic events, presentations, attraction of top speakers and interesting guests.

Join the project – become a participant or a partner
of the International festival of promotion and advertising technologies ProMediaTech!

PRESS RELEASE

10th International festival of promotion and advertising technologies
ProMediaTech

The anniversary edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce, MICE, online and offline promotion in Russia, will be held January 17 and 18, 2018 in Crocus Expo.

ProMediaTech provides the perfect platform for communication of representatives of promotion and sales technologies segment, builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies, etc.

Among visitors of the festival are:

• consumers of exhibition industry services
• marketing specialists, event/PR/brand managers
• SMM specialists
• experts in the sphere of e-marketing and e-promotion
• heads of sales departments

ProMediaTech 2017 visitor profile:

• 32% CEOs and founders of companies
• 38% directors and heads of marketing
• 25% brand and event managers
• 5% IT specialists, designers

ProMediaTech 2018 exposition comprising 8500 sq m of space will present a full range of exhibition and advertising related services – from trends in exposition space building and up to online and offline brand promotion technologies.

Annual contest ProMediaTech DESIGN will be held within the frames of the festival. The contest reveals the most creative, innovative design projects and constructive solutions in the field of exhibition construction based on the results of the year. The professional jury of the contest including respectable experts and representatives of the leading expo operators will define the winners of the contest.

Web-technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertising sphere. The ProMediaTech 2018 exposition reflects current tendencies in the branch. The project incorporates 4 specialized conferences:

• #EXPOconf, exhibition business and exposition building
• #ETDconf – MICE, IT, leads, sales (offline + online)
• #RETAILconf, innovative technologies and equipment in retail
• #E-conf, technologies and novelties in e-commerce

Annual meetings of the Exhibition Builders Union are traditionally held within the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole are defined at the meeting.

In 2018 ProMediaTech will be for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation. A round table and a number of closed meetings of heads of the member companies of the Exhibition Builders Union with representatives of the Chamber of Commerce and Industry of the Russian Federation are planned for the event.

The possibilities of further cooperation will be discussed within the frames of the round table by top managers of organizations rendering support to ProMediaTech project: the National Association of Event Specialists (NAOM), the Association of Electronic Communications (RAEC), the Russian Association of Communications Agencies (AKAR), the Association of Complemented and Virtual Reality (ADVR), the National Association of Promotion Products Industry (NARSI), the Interactive Advertising Bureau (IAB), the Russian Association of Marketing Services (RAMS) and Exhibition Builders Union SRO.

Closed pitch sessions will be held by suppliers of materials and equipment for exposition building at exhibitions and other events. Representatives from Abbot, VINK, AkzoNobel, Aluminstroy and Paperform companies will participate with their reports.

Issues related to trends of exhibition building and unusual design solutions will be discussed by leading producers of decorative and designer materials at seminars.

The special value of ProMediaTech lies in the possibility of business partners and contractors for further cooperation search and conclusion of contracts right on the exhibition site and it is annually confirmed by participants and visitors of the festival.

See you at the anniversary tenth International festival ProMediaTech in Crocus Expo!