What is awaiting ProMediaTech visitors?

The International exhibition of exhibition and event service, marketing and advertising ProMediaTech will be held January 27 and 28, 2027 at Crocus Expo.

ProMediaTech is a professional platform for finding contractors, getting acquainted with current market proposals and discussing future projects. The exposition will bring together companies offering solutions for organizing exhibitions and events, promoting brands, technical equipment and implementing marketing projects.

The exhibition is aimed at managers and specialists of marketing departments, event and exhibition managers, brand managers, procurement specialists, PR and communication teams, creative agencies, as well as specialists in organizing corporate events, forums, presentations and participation in Russian and foreign exhibitions.

Participants will present solutions for all stages of project implementation: from concept development and design to production, technical equipment, installation and support.

Visitors will get acquainted with companies creating exhibition stands, public and museum spaces, brand zones, festival venues and event projects, as well as modern materials, structures and design technologies.

The exposition will feature separate sections dedicated to event agencies and service companies, stage and modular structures, lighting, sound, and multimedia equipment, interactive technologies, advertising and production services, POS and POP materials, design and decoration, as well as souvenir and presentation products. Participants will be able to showcase their capabilities to clients, while visitors will be able to select service providers and discuss future projects.

The business program will bring together market experts, representatives of companies and agencies to discuss practical tasks, analyze cases and exchange experience. 

Participants will consider the goals and effectiveness of participating in exhibitions, budgeting, choosing a venue and developer, preparing a technical specification, foreign exhibitions, tenders, and working with contractors, as well as organizing corporate, client, and HR events, selecting event agencies working with different audiences, interactive technologies, multimedia, and exhibition design within the frames of the PROEVENT & EXPO block.

The PRODIGITAL direction will focus on digital tools and artificial intelligence in marketing: promotion before, during, and after exhibitions, integration of offline and online communications, working with bloggers and social media, content generation using neural networks, automation, personalization, and assessing the effectiveness of digital channels. 

Participants will discuss marketing as a tool for sales growth, the interaction between commercial and marketing departments, the choice of promotion channels, the customer journey, the integration of exhibitions, PR, events, and digital communications into the company’s strategy, and the evaluation of results based on case studies within the PROMARKETING & SALES section.

The PRODESIGN PROFESSIONAL exhibition design contest for designers, planners and developers will also be held within the frames of the event. Customers and brand representatives will be able to evaluate the companies’ works, get acquainted with modern approaches to creating exhibition spaces and learn about the criteria for selecting a stand concept. 

ProMediaTech will be useful for companies planning to participate in exhibitions, host events, conferences and presentations, launch brand activations and carry out other marketing projects in 2027.

Register online and get a free ticket to attend the exhibition.

Follow the VKontakte ProMediaTech community to keep updated about the news from participants and events of the business program.

See you January 27 and 28 at ProMediaTech!