From registration to post-event: ideal Customer Journey Map and work with personal data

December 16 | Tuesday
14:00 - 15:30 (MOSCOW TIME)
Participation is free

The experience of an event participant is based on dozens of tangent points: registration, communications, navigation, feedback, post-event materials. And each step is a chance to either increase engagement or lose a person out of the blue. One extra click or awkward form can cost you conversion and trust.

Digital tools and platforms help build a convenient and engaging Customer Journey Map (CJM). Moreover, the more technological the event, the more data you collect. This means that responsibility and risks are higher. Legislation is being tightened, requirements are growing, and any mistake in storing and processing PD can lead to fines and reputational problems.

We will analyze at the webinar how to combine CJM and PD into a single safe and effective system ensuraing:

• that the Customer Journey Map is intuitive and personalized;

• that all processes comply with the requirements of the law;

• that your events are credible and work for the brand.

Speakers:

• Ruslan Demyanenko, Director of Event Rocks

• Ivan Mishchenko, managing partner A5000

The webinar will be useful for event organizers, producers, event agencies and managers who need to build a convenient path for the participant, increase the efficiency of events and reduce risks when working with personal data.