ProMediaTech business program has been posted

ProMediaTech is a significant annual event for professionals in the exhibition and event industries, where participants can spend their time as usefully and efficiently as possible.

A rich business program is awaiting the visitors to the festival, where invited speakers will talk about the main tools of work, trends and prospects for the development of companies and their own brands.

Among key events:

Conference #PROMARKETING&SALES will focus on current solutions to create effective marketing strategies. Speakers will share practical recommendations:

• how a business owner can evaluate the effectiveness of an advertising campaign;

• how to stop spending money on ineffective ads and irrelevant leads;

• how to grow faster than the market;

• how we are sold: mechanics and examples of using sales triggers;

• optimization of budgets for digital companies.

Conference #PRODIGITAL: Advertising market 2025 will introduce to participants key trends and tools:

• competent distribution of advertising budgets with an emphasis on the most effective digital channels;

• up-to-date strategies and approaches to advertising for different business segments;

• analysis of advertising split tests and forecasts for 2025, which will help to better understand changes in the audience and channels.

The following topics will be discussed at the conference #PROEVENT: Technologies and creativity for successful events:

• event direction in the company, marketing and external communications;

• secrets of expo design;

• сontractor market structure

• event management practice: process optimization, project team formation and management;

• communications in production;

• event management practice: process optimization, project team formation and management.

Learn more about the business program

See you January 15 and 16 at ProMediaTech!