International festival of promotion and advertising technologies ProMediaTech

January 23-24, 2025  /  CROCUS EXPO  /  Pavilion 1, hall 3


News about PRO B2B Marketing conference business program.

18 January 2024

Conference PRO B2B Marketing will be held January 26 within the frames of the International festival of advertising and promotion technologies ProMediaTech: Completo Trends24 VIP version - this is an exclusive live communication, a discussion of the main drivers of business growth in 2024 with top B2B marketing experts. Overview of current trends and specific tools, strategies for successful application in your business.

11:05 - 11:40

Global Marketing Trends Review: where this scenario is heading

Speaker: Roman Tsvetkov, General Director Completo

11:40 - 12:25

Three pillars of digital strategy: scaling business in 2024

The issue of scaling is one of the most painful and difficult for companies: so often one is trapped in an endless stream of everyday operational tasks that help to keep afloat but do not lead to a breakthrough.

We will tell you how to find growth drivers, how to prepare a company for a leap and build a realistic but breakthrough digital strategy.


  • What is digital strategy: chaos or system

  • How to learn to see solutions to business issues in data analytics

  • How to keep up with a changing market (testing current hypotheses)

Speaker: Artem Elisov, Commercial Director Completo

12:25 - 13:05

Email marketing in the era of digitalization and personalization

Is Email marketing dead? Is Email marketing spam? Is Email marketing a waste of money? We will tell you how the market will change in numbers in 2024 and show you how to make habitual emails a highly conversion, interactive sales tool.


  • Email marketing today

  • Effective mechanics and trends of interaction with subscribers

  • How corporate culture in emails will help build an active subscription base and attract loyal customers

Speaker: Yulia Pyankova, Head of Integrations Unit in Completo

13:05 - 13:50

Messenger marketing in B2B: trends and prospects

Despite the fact that there are fewer communication channels, users are more and more critical of information on the Internet. Let's analyze the main trends in messenger marketing and see the real funnels that bring leads.


  • Does it make sense to connect Chat GPT to a chatbot and how artificial intelligence is transforming methods for communication with B2B customers

  • Modern use cases for chatbots in B2B sales, customer care service and marketing

  • What are All-in-One chatbots and why mass mailings are canceled

Speaker: Yulia Pyankova, Head of Integrations Unit in Completo

13:50 - 14:35

SEO for manufacturers: growth drivers in 2024

What to pay attention to at search engine promotion of manufacturing companies websites, what subtleties, nuances and alternative solutions are in conditions of constant restrictions.


  • What will be relevant in search engine promotion in 2024

  • How to attract high-quality B2B traffic

  • The main difficulties in SEO promotion and how to overcome them

  • TOP effective methods to increase organic traffic to manufacturers' websites

  • How to "compete" in search results with aggregator sites

Speaker: Sergey Sukhoplyuev, Head of Traffic Unit in Completo

14:35 - 15:20

Wildberries and OZON in 2024 - trends and global changes

Let's talk about the latest changes on the MP, what impact they can have on sellers and their sales. Let's consider the most important criteria for selecting a product for successful sales on the MP, touch upon changes in the promotion of goods, discuss who actually earns on marketplaces, and what threat (or no threat) pose sellers from China.


  • How to select and analyze goods on MP;

  • What will happen to promotion and internal advertising;

  • Will the market collapse with the arrival of sellers from China;

  • Who makes money from marketplaces.

Speaker: Olga Bogdanova, Head of Marketplace Unit in Completo

15:20 - 16:00

How to automate drudgery and work with partners and end customers. B2B portals and ecosystems for business.

Speaker: Elena Goncharova, Head of Development Unit in Completo

See you January 26 at ProMediaTech!