International festival of promotion and advertising technologies ProMediaTech

January 23-24, 2025  /  CROCUS EXPO  /  Pavilion 1, hall 3


Business program of the International promotion and advertising technologies festival ProMediaTech has been posted

20 January 2022

Business program of the International promotion and advertising technologies festival ProMediaTech has been posted. The program features professional conferences, lectures of leading practitioners and other events.

Everybody will have an opportunity to learn everything about how to effectively combine online / offline promotion and to increase sales.

Key events of the program:

January 24, 2022

Small conference hall:

  • Event Trends in Events Organization and Holding, organized by the National Convention Bureau will be held from 11:30 to 13:00.
  • IV All-Russian Conference of Exhibition Build-up Industry will take place from 13:00 to 15:00. Organizers: the Russian Union of Exhibitions and Fairs and the Union of Exhibition Contractors SRO.

Conference hall (open platform):

  • Presentation of Expology by Nikolai Karasev at 12:30.
  • Expert discussion and wow-technologies battle Emotions Marketing. How do Emotions Help to Attract Clients? will be held at 15:00. The organizers prepared a battle of three products - three 10-minute pitches about interesting technologies that increase customer engagement, raise conversions and, at the end of the day, attract customers. Participants will hold short presentations with feedback from experts and a final audience vote for the best product. Organizers: ExpoMap and Evgenia Manukovskaya.
  • Session of the National Association of Event Organizers will be held from 16:30 to 17:30.

Annual meeting of the Union of Exhibition Contractors SRO members (start at 15:30) will be held on the first day of the festival.

January 25, 2022

Experts, employees of leading companies, will talk on the topic of marketing and sales from 11:00 to 14:00. Among issues to be discussed are: systematization of sales and CRM implementation (amoCRM); trends and solutions in retail (Yandex.Direct); digital marketing trends in b2b (Completo marketing group); SMM agency or freelancer (PR Partner); immersive technologies for advertising, sales and training (Trend Booster); marketers management (Business accelerator TO TARGET).

Business, transformational, coaching and psychological games will be held within a special Zone of games of the OOOOO.EVENTS agency January 24 and 25. The events will be held by the staff of the companies BRefactor, GamEducation, Salestream Consulting, Step2Future and specialists of the International Professional Guild of Psychologists Game-practitioners.

More: ProMediaTech business program

Experts will tell within the frames of the business program about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favourable online identity of the company. Welcome to get acquainted with the calendar of events!

See you at Crocus Expo January 24 and 25, 2022!