International festival of promotion and advertising technologies ProMediaTech

January 28-29, 2020  /  CROCUS EXPO  /  Pavilion 2, hall 11

   

Press materials of ProMediaTech festival

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11th International festival of promotion and advertising technologies
PROMEDIATECH

ProMediaTech 2019 (facts and figures):

Exposition space: 9 650 sq m
Exhibitors: 200
Foreign participants: Belgium, Germany and the UAE
Visitors: > 5 000

The International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event in Russia for specialists of exhibition and event industries, retail segment, e-commerce, MICE and online/offline promotion, was successfully held January 29 and 30, 2019 in Crocus Expo. Thus the event has opened the new expo season for the own Crocus Expo projects. The venue is one of the largest and modern expo grounds of the world which has successfully proved its reputation in the sphere of organization and holding of exhibition and congress events of any level of complexity.

This year ProMediaTech was held under the patronage of the Chamber of Commerce and Industry of the Russian Federation and with assistance of the leading national industry organizations. Guests of substantial standings participated in the ceremony of festival official opening: Vladimir Dmitriyev, Vice president of the Chamber of Commerce and Industry of the Russian Federation; Andrey Ambartsumyan, Executive Director of the Exhibition Builders Union SRO; Sergey Egorychev, Director of the Crocus Expo Department of special exhibition projects.

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, media and web promotion were presented to the targeted audience, so everybody had an opportunity to learn how to effectively combine kinds of promotions and to increase sales.

Exposition

The exposition of ProMediaTech 2019 comprised 9 650 sq m. About 200 companies from Russia, Belgium, Germany and the UAE presented novelties for the exhibition and event industries, told about trends and opportunities of products and services promotion, showed examples of successful business realization of the latest developments and digital technologies. The number of visitors exceeded 5 000 people from 13 countries: Belarus, Great Britain, Hungary, Germany, Georgia, Kazakhstan, Kyrgyzstan, China, Latvia, Russia, Tajikistan, Ukraine and Sweden.

Today ProMediaTech represents numerous opportunities for the business development and customer attraction, acting as the universal platform for business communication, ties establishment, presentation of products and services, obtaining new ideas and knowledge. This year the organizers increased the project scales due to expansion of its thematic sections and attraction of new participants and partners.

In the #GameZone dedicated to co-working (organizer: OOOOO.Events agency, one of ProMediaTech partners) visitors had an opportunity to come to know about popular business games. Trend and practical tools assisting in solution of business challenges were also presented at the event.

Calendar of events

A dense and topical program of professional conferences, forums, seminars of the leading practicians and other events were in store for the festival guests.

Modern trends and novelties of digital technologies in E-commerce and retail aimed at successful sales of goods and services and management of image and demand in Internet were presented to the audience at the conference #ProMediaConf: Technologies and Novelties in the Sphere of E-commerce and Retail (organizers: One Touch Digital Agency & The Russian Association of Electronic Communications (RAEK)). The lecturers shared knowledge of infrastructure changes and trends in digital marketing, discussed new strategic solutions and innovative business models, told about commerce transformation process and digital technologies applied by retailers, discussed digital-technologies for successful sales.

Participation in the conference benefitted the audience an opportunity to be the first to get acquainted with trends, new technologies and tools in various branches of the business, to study successful cases from leading companies, to receive a maximum of ready lifehacks for marketing and sales.

Modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online/offline promotion and increase of sales became the issues of the conference #ETDconf Winter: Leads and Sales with MICE and Internet (organizer: XFaces, one of ProMediaTech partners). More than 20 speakers in a manner that should prove as engaging as it is informative told about marketing practices and technologies, advising promotion methods in online trading.

Experts from the leading domestic branch organizations – the Russian Association of Marketing Services (RAMU) and the Interactive Advertising Bureau (IAB) Russia – offered lectures within the frames of the Digitalization 2019: Advertising, Marketing, Branding program, which covered the issues of the most up-to-date digital trends.

#SMOTRI workshop on creation of dynamic content and video commercials directed at sales increase and company promotion, initiated and organized by VIDEOWOW.RU, attracted many attendees.
 
Digital technologies and Hi-Tech products in retail and online sales were the key focus of the Russian Techno Forum.

The 2nd All-Russian conference of the exhibition building industry Digital Technologies in Exhibition Organization and Building became the highlight of the ProNediaTech 2019 program. The organizers of the event were  the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO with assistance of the Ministry of Industry and Trade of the Russian Federation, the Federal Service on Taxes and Fees, the Federal Agency on Technical Regulation and Metrology. Vladimir Dmitriyev, Vice president of the Chamber of Commerce and Industry of the Russian Federation, acted as the moderator of the plenary session.

Annual meetings of the Exhibition Builders Union SRO members were traditionally held within the frames of the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole were defined. The meeting attendees discussed aspects of holding seminars on labour safety measures, the organization and implementation of monitoring and research of the exhibition services market, raised issues of interaction with government institutions for industrial standards development as well.

ProMediaTech is annually supported by the leading Russian and foreign branch organizations: the Russian Association of Electronic Communications (RAEK), the National Association of Event Specialists (NAOM), the Russian Association of Marketing Services (RAMU), the Association of Russian Communications Agencies (AKAR) and the Interactive Advertising Bureau (IAB) Russia.

The 12th International festival of promotion and advertising technologies ProMediaTech will take place January 28 and 29, 2020.

See you in Crocus Expo!

PRESS RELEASE

11th International festival of promotion and advertising technologies PROMEDIATECH

Figures and facts of ProMediaTech 2018:
Exposition space: 10 000 sq m
Exhibitors: more than 170
Foreign participants: Austria, Belgium, China and the UAE
Visitors: more than 5 000

The next edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia and online and offline promotion, will be held January 29 and 30, 2019 in Crocus Expo, one of the largest and modern expo venues of the world which has successfully proved its reputation in the sphere of organization and holding of exhibition and congress events of any level of complexity.

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion will be presented to the targeted audience. Everybody will have an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales.

Who is the festival for?

The festival’s audience is diverse:

  • the leading companies contractors on stands building and equipping, producers and suppliers of equipment for facilitation and decoration of thematic, event sites and trade spaces;
  • organizers of business forums and events of any scale;
  • leaders of modern advertising and promotion technologies – companies successfully operating in spheres of digital marketing, e-commerce, introduction of VR/AR technologies and also creators of digital content and software.

 

About 70% of ProMediaTech visitors are top managers (CEOs, heads of marketing departments and etc.); persons responsible for promotion and business development; heads of the companies which are consumers of exhibition related services.

Exposition

The festival acquaints visitors with the full complex of the branch related services: from production of distribution materials and up to selection of a contractor for building and promotion of a brand in online and offline space.

ProMediaTech is one of the most significant professional events for specialists of the exhibition and event industry, retail segment, e-commerce, digital marketing and MICE in Russia and an effective presentation platform of opportunities of modern marketing technologies.

On the exposition exceeding 10 000 sq m, specialists will have an opportunity to get acquainted with a wide range of possibilities for promotion: from business development in online and offline spaces and up to the most various promotional products. 

More than 170 companies from Russia, Belgium, Germany and the UAE will display their innovative ideas for design and buildup of exclusive stands, organization of expo spaces and also the newest technologies of the event industry – modern solutions for promotion, organizations and decoration of events of various formats.

The visitors of the festival are consumers of exhibition industry services; marketing specialists, event/PR/brand managers; SMM specialists; experts in the sphere of e-commerce; heads of sales departments, promotion specialists; participants of event and exhibition projects and specialists of digital marketing segment

Business program

A dense and topical program of professional conferences, forums, seminars of the leading practicians and other events are in store for the guests of the festival.

Modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online / offline promotion and increase of sales will become the issues of the conference #ETDconf: leads and sales with MICE and Internet (organizer: XFaces).

Modern trends and novelties of digital technologies in e-commerce and retail aimed at successful sales of goods and services and Management of image and demand in Internet will be presented to the audience at the conference #ProMediaConf (organizers: the One Touch Digital Agency & the Russian Association of Electronic Communications (RAEK)). The lecturers will tell about introduction and application of blockchain technologies in digital marketing and retail.

Modern trends and new technologies in offline marketing and communications, digital marketing and multiplication marketing including effective solutions increasing the level of events and projects will be discussed at the #PMTF Open mic conference. One of the key participants of the festival – Russian Post – will introduce the unique principle of focus audience targeting and integration of new technologies into direct mail.

The issue of the most up-to-date digital trends of the branch will be covered within the lectures area #Digitalization 2019: advertising, marketing and branding (organizers: The Interactive Advertising Bureau (IAB) Russia, the Association of Russian Communications Agencies (AKAR) and the Russian Association of Marketing Services (RAMU)).

The 2nd All-Russian conference Digital Technologies in Expo Organization and Space Building (organizers: the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union SRO) will become a significant event of the calendar of events held within the frames of the ProMediaTech 2019. The mail topic of the conference is digitalization at all stages of organization and holding of congress and exhibition events and also introduction of information technologies and standards at construction and modernization of exhibition and congress centers.

Digital technologies and Hi-Tech products in retail and online sales will be the key focus of the #Russian Techno Forum workshop.

Visitors will have an opportunity to come to know about popular business games in the Business #GameZone (organizer: OOOOO.Events agency, ProMediaTech partner) where trend and practical tools assisting in solution of business challenges will be presented.

Master class #SMOTRI on creation of dynamic content and video commercials directed at sales increase and promotion of the company will attract many attendees. The master class has been initiated and organized by VIDEOWOW.RU company.

Annual meetings of the Exhibition Builders Union are traditionally held within the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole are defined at the meeting.

ProMediaTech 2019 festival is supported by the leading Russian and foreign branch organizations: the Russian Association of Electronic Communications (RAEK), the National Association of Event Specialists (NAOM), the Augmented and Virtual Reality Association (AVRA), the Russian Association of Marketing Services (RAMU), the National Association of Promotion Products Industry (NARSI), the Association of Russian Communications Agencies (AKAR) and the Interactive Advertising Bureau (IAB) Russia.

#ProMediaTech – new business partners, profitable cooperation options and effective solutions for your business promotion!

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10th International festival of promotion and advertising technologies
ProMediaTech

The anniversary tenth edition of the International festival of promotion and advertising technologies ProMediaTech, one of the most significant B2B event in Russia for specialists of the exhibition and event industry, retail segment, e-commerce, MICE and online/offline promotion was held January 17 and 18, 2018 in Crocus Expo.

In 2018 ProMediaTech was for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation. A round table and a number of closed meetings of heads of the member companies of the Exhibition Builders Union with representatives of the Chamber of Commerce and Industry of the Russian Federation were held within the frames of the project. Anna Tarasiuk, Deputy Director of the Department of Exhibition and Congress Activity of the Chamber of Commerce and Industry of the Russian Federation, spoke at the opening ceremony of the festival and hold several meetings with representatives of the Exhibition Builders Union. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole were defined at the Exhibition Builders Union meeting.

Internet technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertizing sphere. The ProMediaTech 2018 exposition reflected current tendencies in the branch. The project incorporated 4 specialized conferences:

  • #EXPOconf, exhibition business and exposition building. Exhibition business and construction. Effective work with the client prior, during and after the exhibition. "Gold" rules, stages of preparation and planning, design and building of spaces, human logistics, promotion technology and many other things for participants and organizers of the event-industry.
  • #ETDconf – MICE, IT, leads, sales (offline + online). MICE, IT, Leads, Sales. How to promote a product combining exhibitions and the Internet. Modern practices and tendencies in spheres of MICE, Media, Internet Promotion. Learn everything about how to effectively combine online/offline promotion and to increase sales.
  • #RETAILconf, innovative technologies and equipment in retail. Innovations, trends and equipment in retail. Symbiosis of trade space and the IT. Leading experts from international retail companies about innovative solutions, proved tactics, surprising cases and smart marketing strategies in retail. Examples of the most effective advertizing strategies from well known companies.
  • #E-conf, technologies and novelties in e-commerce. The latest tools in e-commerce. Systems of analytics, management and optimization of e-trade. Interaction of e-commerce and social media. Introduction of alternative payment service systems, virtual currency, future of geotargeting and digital advertizing. Application of VR/AR in e-sales.

ProMediaTech provided the perfect platform for communication of representatives of promotion and sales technologies segment, companies builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies and etc. Guests of the festival got acquainted with new materials and fresh ideas for exhibition spaces decoration. Top experts told about successful tools for online and offline promotion within the frames of the highly topical business program.

ProMediaTech festival presented novelties and technologies of digital modernization in the field of marketing; robotics and its application in spheres of online and offline promotion; presentation of VR-/AR technologies; IT developments for a company management; examples and successful introductions of the technologies in the sphere of advertising; and offline and online sales.

The possibilities of further cooperation were discussed within the frames of the round table by top managers of organizations rendering support to ProMediaTech project: the National Association of Event Specialists (NAOM), the Association of Electronic Communications (RAEC), the Russian Association of Communications Agencies (AKAR), the Association of Complemented and Virtual Reality (ADVR), the National Association of Promotion Products Industry (NARSI), the Interactive Advertising Bureau (IAB), the Russian Association of Marketing Services (RAMS) and Exhibition Builders Union.

Closed pitch sessions were held by suppliers of materials and equipment for exposition building at exhibitions and other events. Participants of pitch sessions:

  • Maxim Zverkov, president of Formika Group;
  • Timur Usmanov, project manager of AkzoNobel;
  • Ivan Novikov and Olga Galanina, project managers of PAPERFORM;
  • Alexey Yartsev, CEO of EXPOOffice;
  • Pyotr Hazov, CEO of VINK.

Sergey Egorychev, Director of Crocus Expo department of special exhibition projects, hold a number of business meetings on issues related to cooperation with organizers of the largest Russian exhibitions. Besides, the scale of ProMediaTech exposition was appreciated by representatives of HeliView company (China) and other foreign exhibition operators.

Participants and visitors of the festival could find contractors and clients for further cooperation in the most various spheres: building of exhibition stands, production of promotional products, business promotion, organization of events and etc.

The success of ProMediaTech 2018 is emphasized also by the fact that 89% of exhibitors submitted applications for participation in the next year project right on site during the event running days.

In 2019 the organizers of ProMediaTech plan to prepare even more saturated event platform with thematic events, presentations, attraction of top speakers and interesting guests.

Join the project – become a participant or a partner
of the International festival of promotion and advertising technologies ProMediaTech!

PRESS RELEASE

10th International festival of promotion and advertising technologies
ProMediaTech

The anniversary edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce, MICE, online and offline promotion in Russia, will be held January 17 and 18, 2018 in Crocus Expo.

ProMediaTech provides the perfect platform for communication of representatives of promotion and sales technologies segment, builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies, etc.

Among visitors of the festival are:

  • consumers of exhibition industry services
  • marketing specialists, event/PR/brand managers
  • SMM specialists
  • experts in the sphere of e-marketing and e-promotion
  • heads of sales departments

ProMediaTech 2017 visitor profile:

  • 32% CEOs and founders of companies
  • 38% directors and heads of marketing
  • 25% brand and event managers
  • 5% IT specialists, designers

ProMediaTech 2018 exposition comprising 8500 sq m of space will present a full range of exhibition and advertising related services – from trends in exposition space building and up to online and offline brand promotion technologies.

Annual contest ProMediaTech DESIGN will be held within the frames of the festival. The contest reveals the most creative, innovative design projects and constructive solutions in the field of exhibition construction based on the results of the year. The professional jury of the contest including respectable experts and representatives of the leading expo operators will define the winners of the contest.

Web-technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertising sphere. The ProMediaTech 2018 exposition reflects current tendencies in the branch. The project incorporates 4 specialized conferences:

  • #EXPOconf, exhibition business and exposition building
  • #ETDconf – MICE, IT, leads, sales (offline + online) 
  • #RETAILconf, innovative technologies and equipment in retail  
  • #E-conf, technologies and novelties in e-commerce

Annual meetings of the Exhibition Builders Union are traditionally held within the project. Strategic goals and challenges at the exhibition industry market for the coming year and development prospects of the industry as a whole are defined at the meeting.

In 2018 ProMediaTech will be for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation. A round table and a number of closed meetings of heads of the member companies of the Exhibition Builders Union with representatives of the Chamber of Commerce and Industry of the Russian Federation are planned for the event.

The possibilities of further cooperation will be discussed within the frames of the round table by top managers of organizations rendering support to ProMediaTech project: the National Association of Event Specialists (NAOM), the Association of Electronic Communications (RAEC), the Russian Association of Communications Agencies (AKAR), the Association of Complemented and Virtual Reality (ADVR), the National Association of Promotion Products Industry (NARSI), the Interactive Advertising Bureau (IAB), the Russian Association of Marketing Services (RAMS) and Exhibition Builders Union SRO.

Closed pitch sessions will be held by suppliers of materials and equipment for exposition building at exhibitions and other events. Representatives from Abbot, VINK, AkzoNobel, Aluminstroy and Paperform companies will participate with their reports.

Issues related to trends of exhibition building and unusual design solutions will be discussed by leading producers of decorative and designer materials at seminars.

The special value of ProMediaTech lies in the possibility of business partners and contractors for further cooperation search and conclusion of contracts right on the exhibition site and it is annually confirmed by participants and visitors of the festival.

See you at the anniversary tenth International festival ProMediaTech in Crocus Expo!

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IX International festival of promotion and advertising technologies
ProMediaTech
 
The 9th International festival of promotion and advertising technologies ProMediaTech was held January 18 through 19, 2017 in Crocus Expo. The festival is the key event of the exhibition industry which firmly occupied its niche in the events calendar of the complex and which gained recognition and appreciation of professionals in the field of an exhibition build up, technologies of promotion and advertising in expo and event industry. More than 3 500 professionals attended the event which was held in B2B format!

Innovations and fresh ideas in the sphere of design and building of exhibition space, products and services for promotion, advertising opportunities were displayed by more than 160 companies among which: BuildExpo (Crocus Expo general builder), Mail.Ru Group, Yandex, ExpoGlobal Group, 4VIDA, BESTLEY, EuroexpoStand, GetResponse, 1C-Bitrix, UniSender and others.

ProMediaTech is a topical B2B project which allows to learn about certain peculiarities of preparation and participation in an exhibition event and also ways of a company business promotion directly from qualified specialists. The event covers the most actual expo topics for exhibition participants and operators: exhibition equipment and components, new technologies of design and construction of exhibition stands, modern exhibition furniture and floor coverings, mobile stands and fast-built pavilions, innovative materials for exhibition stands’ decoration and exhibits placement.

ProMediaTech 2017 has developed to incorporate a complex of special events and projects demonstrating the latest trends of the expo market. The calendar of events featured events devoted to current trends and tendencies in the field of promotion and advertising and to their practical applications.

The conference Leads and Sales. MICE and Internet initiated and organized by the ProMediaTech partner EXPOTESTDRIVE attracted many attendees. The audience got acquainted with practices of MICE technologies implementation, features of the organization of own conferences, advanced exhibition technologies for customers attraction and audience coverage, opportunities of media and Internet, trends of leaders of the industry, secrets of e-mail marketing.

The annual meeting of the Exhibition Builders Union (SVZ), the first professional non-profit organization in the national exhibition industry targeted to provide transparency and efficiency of exhibition service and implementation of professional standards of the industry in Russia became the highlight of the business program.

The most creative, innovative design projects and constructive solutions in the field of exhibition construction in 2016 were awarded within the frames of the annual professional contest ProMediaTech DESIGN. The competition is aimed not only to reveal optimum design and solutions for stands but also to encourage search of new ideas for the branch development in general. The professional jury of the contest including heads of Exhibition Builders Union member companies, leaders of the Russian market, traditionally chose the best of the best! 4VIDA company was granted the award in The Most Original Stand Design 2016, Grata Production (GRATA Adv) got the award for The Most Ergonomic Use of Exhibition Space and Formika company got Audience Acknowledgement prize.

Next year the project will celebrate the 10th anniversary! ProMediaTech develops, flexibly adapting to realities of the exhibition market – extension of existing thematic sections and addition of new sections is planned for 2018 edition. Thus, the exposition will present a wide range of consumable materials and equipment for exhibition stands construction, mobile and outdoor structures, souvenirs, technologies of marketing for the event industry. A separate section will be devoted to mechanisms of effective rebranding.

All professionals of exhibition industry, IT industry and representatives of advertising business and marketing are kindly invited to cooperation!