About festival

International festival of promotion and advertising technologies ProMediaTech is a significant B2B event for representatives of exhibition business, event industry and MICE.

The exposition presents various opportunities and the latest digital technologies for successful business development, visually demonstrates design solutions and methods in an exhibition arrangement.

The format of the event allows accumulating on the same platform business meetings and negotiations, to establish mutually advantageous professional relations, to find new partners, to conclude contracts on especially favorable conditions.

Mission

To demonstrate effective promotion techniques (online/offline) and the latest industry tendencies with attraction of practical experience and application of the latest technologies.

To present to the audience effective ways of expo events organization and participation in expo events.

Calendar of events

A number of relevant business events with participation of the Chamber of Commerce and Industry of the Russian Federation, the Russian Union of Exhibitions and Fairs, the National Congress Bureau, the leading industry associations and unions, as well as permanent partners of the festival have been scheduled to be held within the frames of ProMediaTech 2020.

• Conference #ETDconf: leads and sales with MICE and Internet: MICE implementation practices and technologies – trends in large companies, advanced omni-channel technologies, Internet technologies to attract customers and increase coverage, organization of own conferences
• Conference #ProMediaConf: modern trends and novelties of digital technologies in e-commerce and retail. Application of digital technologies for sale of goods and services. Reputation and demand management in Internet (organizers: One Touch Digital Agency; Association for Electronic Communications / RAEC)
• the 3rd All-Russian Conference of Expo Building Industry Standardization of Exhibition, Fair and Congress Activity (organizers: the Chamber of Commerce and Industry of the Russian Federation and the Exhibition Builders Union).
• All-Russian festival #ProDesign.Juniors: a unique launch and communication platform for promotion and professional development of young professionals, for exchange of experience between beginning designers and leaders of creative industry
• #GameZone: popular business games – trend and practical tools assisting in solution of business challenges for business (organizer: OOOOO.Events)
• Workshops, master classes and practical seminars of participants, closed events, general meetings, round table talks and etc.

The Exhibition Builders Union

The Union is the first professional non-profit organization in the Russian exhibition industry incorporating all market players: builders, organizers, exhibitors and potential clients. Annual meetings of the Exhibition Builders Union are traditionally held within ProMediaTech to discuss and define strategic goals for the coming year and development prospects of the industry in general.

Visitors

Owners and top managers

The ProMediaTech platform is the source of innovative ideas allowing to find modern solutions for optimization of business processes of a company, to get acquainted with novelties of expo and event industries, to get effective instruments of digital marketing.

Heads and specialists of business units

ProMediaTech is an excellent opportunity to establish business contacts with advertising and marketing segment professionals, to exchange experience with colleagues, to review successful cases from industry leading experts and to receive maximum from ready lifehacks for company promotion and successful sales.

All those who are interested in sustainable growth and development

Experts of the festival’s business program, recognized experts in the spheres of digital marketing, e-commerce, virtual reality, digital content generators and software developers will help you to be the first to learn about the most demanded skills, to understand modern digital approaches, to improve personal software skills.