About festival

International festival of promotion and advertising technologies ProMediaTech is a significant B2B event for representatives of exhibition business, event industry and MICE.

The exposition presents various opportunities and the latest digital technologies for successful business development, visually demonstrates design solutions and methods in an exhibition arrangement.

The format of the event allows accumulating on the same platform business meetings and negotiations, to establish mutually advantageous professional relations, to find new partners, to conclude contracts on especially favorable conditions.

Mission

To demonstrate effective promotion techniques (online/offline) and the latest industry tendencies with attraction of practical experience and application of the latest technologies.

To present to the audience effective ways of expo events organization and participation in expo events.

Calendar of events

The festival program thematics are focused on the main communication channels – online (by means of Internet tools: websites, social networks, e-mails distribution) and offline (exhibition, business and congress events) – in exhibition business, event-industry, marketing and retail.

ProMediaTech guests have an opportunity to get acquainted with successful business cases, top companies’ experience in organization of exhibition events and own conferences, web technologies for customer attraction, innovations in stands design and construction.

Business program features conferences, forums, seminars and other events:

• #ETDconf: leads and sales with MICE and Internet
• #ProMediaConf: modern trends and novelties of digital technologies in e-commerce and retail aimed at successful sales
• #PMTF open mic: trends and new technologies in expo, event, marketing, digital
• #Digitalizing 2019: advertising, marketing and branding
• #2nd All-Russian conference of expo building industry “Digital Technologies in Expo Organization and Space Building”
• #Russian Techno Forum: digital technologies and Hi-Tech products in segments of online and retail trade
• #GameZone: popular business games. Trends and practical tools assisting in solution of business challenges
• #SMOTRI (master class): creation of dynamic content and video commercials directed at sales increase and promotion of the company
• #Round table “Issues of Legal Regulation, Certification and Branch Interaction in the Sphere of Expo Building”

The Exhibition Builders Union

The Union is the first professional non-profit organization in the Russian exhibition industry incorporating all market players: builders, organizers, exhibitors and potential clients. Annual meetings of the Exhibition Builders Union are traditionally held within ProMediaTech to discuss and define strategic goals for the coming year and development prospects of the industry in general.

Visitors

Owners and top managers

The ProMediaTech platform is the source of innovative ideas allowing to find modern solutions for optimization of business processes of a company, to get acquainted with novelties of expo and event industries, to get effective instruments of digital marketing.

Heads and specialists of business units

ProMediaTech is an excellent opportunity to establish business contacts with advertising and marketing segment professionals, to exchange experience with colleagues, to review successful cases from industry leading experts and to receive maximum from ready lifehacks for company promotion and successful sales.

All those who are interested in sustainable growth and development

Experts of the festival’s business program, recognized experts in the spheres of digital marketing, e-commerce, virtual reality, digital content generators and software developers will help you to be the first to learn about the most demanded skills, to understand modern digital approaches, to improve personal software skills.