TO THE EXHIBITION OPENING
International festival of promotion and advertising technologies ProMediaTech is a significant B2B event for representatives of exhibition business, event industry and MICE.
The exposition presents various opportunities and the latest IT developments for successful business development, visually demonstrates design solutions and technologies in the exhibition industry.
The format of the event allows to accumulate on the same platform business meetings and negotiations, to establish mutually advantageous professional relations, to find new partners, to conclude contracts on especially favorable conditions.
To demonstrate effective promotion techniques (online/offline) and the latest industry tendencies with attraction of practical experience of the latest technologies application.
To present to the audience effective ways of events organization and participation in exhibition events.
The events thematic is focused on the main communication channels – online (by means of Internet tools: websites, social networks, e-mails distribution) and offline (exhibition, business and congress events) – in exhibition business, event-industry, IT technologies and retail.
ProMediaTech guests have an opportunity to get acquainted with successful business cases, top companies’ experience in organization of exhibition events and own conferences, web technologies for customer attraction, innovations in exhibition construction.
BUSINESS PROGRAM FEATURES CONFERENCES, FORUMS, SEMINARS AND OTHER EVENTS:
• #ProEXPOconf: exhibition business and building
• #ProETDconf: leads and sales with MICE and Internet
• Digital technologies of expo building industry
• Russian Techno Forum: digital technologies and Hi-Tech products in online and retail trade
• #SMOTRI: creation of dynamic content and video commercials directed at sales increase and company promotion
The annual meeting of the Exhibition Builders Union is traditionally held within ProMediaTech to discuss and define strategic goals and development prospects of the industry. The Union is the first professional non-profit organization in the national exhibition industry targeted to provide transparency and efficiency of exhibition service and implementation of professional standards of the industry in Russia.
Annual contest held within the frames of the festival. The contest reveals the most creative, innovative design projects and constructive solutions in the field of exhibition construction based on the results of the year. The professional jury of the contest including respectable experts and representatives of the leading expo operators define the winners of the contest.
All categories of visitors will find a lot of useful tools and solutions at ProMediaTech grounds:
• Users of exhibition industry services;
• Marketing and PR specialists, event managers, brand managers;
• SMM specialists;
• Specialists of e-commerce marketing;
• Heads of sale departments and promotion experts.