POST RELEASE

II International Festival of Promotion and Advertising Technologies ProMediaTech’2010

February 18 – 20, 2010
Crocus Expo IEC (Pavilion 1, Exhibition hall № 3)

The International Festival of Promotion and Advertising Technologies ProMediaTech one of the most uncommon events of the Russian marketing world was held February 18 through 20, 2010 in the Crocus Expo International Exhibition Centre.

The international level of the festival is corroborated by official support of UKTI (United Kingdom Trade & Investment) and Israel-Russia & CIS Chambers of Commerce and Industry.

In spite of the fact that ProMediaTech, the result of incorporated efforts of BuildExpo City and Crocus Expo IEC, is an absolutely young project, it has already gained its niche in the international exhibition calendar. This unique specialized event for exhibition stands builders, advertisement makers and designers has united about 200 exhibitors on exhibition space comprising 2700 sq m in 2010.

The festival exposition became a perfect meeting place for the best specialists in the following segments:

• Exhibition stands design and construction;
• Presentation equipment;
• Advertising production services;
• Advertising polygraphy.

3000 visitors came to ProMediaTech during three working days.

The festival has developed to incorporate an impressive exposition and a versatile and topical business program which featured various contests, presentations, seminars and master classes. The conference Marketing in a Modern Standard – Branding Strategies, Innovations and their Implementation Procedure in Consumer Segment Model became the highlight of the calendar of events at the festival ProMediaTech’2010.

Issues that marketing and branding are facing, various prospects for Russia and Great Britain, advantage of new technologies, innovative stimulus etc were discussed within the frames of the conference. One of the conference topics was the growing needs for technological, cultural and geographical cooperation. Special attention was given to the “de luxe” category of goods on the worldwide market. Certain researches illustrating corresponding tendencies were presented at the conference.

A number of contests initiated and organized for design, creative and advertising production specialists were held within the frames of ProMediaTech’2010.

The Awarding Ceremony for the winners of the Second international contest of social advertising spots REVIRO was held February 19, 2010. The organizer of the event was IBS-Expo company.

14 profile companies participated in the contest: production studios specializing on creation of commercials, and also the customers of advertising products intending to organize promotion of their trade marks, services and goods.

The Awarding ceremony for the winners of the second All-Russian contest Spring Inside took place at the festival. The works created by professional design studios alongside with works by young designers willing to prove themselves were accepted for the contest.

Internet portal Freelance.ru was the co-organizer of the contest. Intourist tourist holding and Knizhki s kARTinkami company were the official partners of the event and provided valuable prizes for the contest winners.

The visitors had an opportunity to enjoy daily the exhibition of works of participants of the contest Spring Inside in a specially allocated gallery in the lobby of the first pavilion Crocus Expo IEC during ProMediaTech’2010 period.

A unique retrospective exposition devoted to traditions of the Soviet and modern Russian exhibition art became a pleasant surprise for the visitors of the festival.

The colourful exposition, fascinating contests, gala concerts and informative master classes have undoubtedly transformed the 2nd International festival of promotion and advertising ProMediaTech into the most interactive and entertaining event of the exhibition industry of Russia!

Press Service Crocus Expo IEC:
Phone: +7 (495) 727 27 57
E-mail: hodjush@crocus-off.ru (Irina Hodjush)

« back »